Risk Assessment number 2.

When doing our photoshoot we will need to be aware of the risks involved when doing this. Risks involved when doing our photoshoot could include:
- If we have any wires on the floor that we are using we need to make sure that no one trips over them and inguries themselves.
- If weare taking photos outside we need to make sure we bring a umbrella to cover the equipment and ourselves from the rain.

We need to be aware of risks and do as much as we can to lower the risk of ourselves and others getting hurt by taking precautions.

Stereotypes.

What different groups of people do you have in your genre?
The genre that me and my group are following to create our music video is 'Pop' and involves young women singing, dancing around dressed quite provoctively. The genre involves the girls in the music video looking sexy and seductive, although in the genre it does not only involve using women by male characters can also be used to represent the 'Pop' genre. In this genre when using male characters to respresent the genre by having the male characters looking quite attractive, clean looking and stylish.

What are the common stereotypes?
The common stereotypes of girl bands are girls dressed very stylish and trendy clothing and wearing a lot of make up. In the media today we see a lot of news and stories about girl bands doing bad things or getting in trouble. Girl bands such as 'Girls Aloud' and 'The Saturdays' have been seen to be quite troublesome but are conventionally very good dancers. All the female and male artists in this convention seemed to be very well groomed, always being up to date on the fashion and wearing a lot of designer clothing.
However, in their photoshoots or in their music videos they can be airbrushed which gives a false perception of who they are and how they truely look.

Are they traditional or modern respresentations?
In the meida, it is a traditional representation in the media of females more so than males, because women were seen as 'House wifes'. This meant women having to stay at home, keep the house clean, cook and look after the husband as well as their house. However, over a long period of time the typical image of a women has changed, this is due to the moving of the times where women now dress showing a lot more flesh and look more provoctive rather than covered up.
The Pop era was that ultimately in the 90's where bands such as 'The Spice Girls' and 'Steps' were created and made a huge hit and the image of women began to change. This was a turning point for the media as women where seen from a different perspecitve.

Advertisement in a magazine photograph.

Here you see two images, the one on the left of the page is the orignal photograph, and the one on the right is our edited final photograph.
We decided on the idea of having a plain black background to make our outfits and the girls stand out and be the attraction of the adverisement. The advertisment is mainly the girl band posing in different outfits each pulling a different facial expression. We are planning on having large bold writing at the top and bottom of the page and adding a few more things to the image to make it stand out and eye catching.
The girls are promoting their new single 'Work' by wearing your typical work outfits simply by making them look more stylish and glam as they need to appeal to a large audience. The image they are trying to bring across is young, stylish, sexy yet feminine.
I think that this image works well because of the different contrasts in colours of the outfits and the black background really helps to make their outfits and the girls stand out.

Advertisement in a magazine.

As part of our ancilary task we have to create an advertisement to appear in a magazine advertising our new song/ product. The advertisement has to be appealing, catchy and include a clear message of the product we are tring to advertise.
As a group we came up with the idea of having each of the members of the band in a different costume to respresnt our song 'Work'. By having the girls dressed up in their work outfits to represent our song we thought would be a creative idea and would show to our audience that we are creative and unique to other existing girl bands. The costumes we have choosen are; A receptionist, a policewomen, lifeguard and a builder.
We wanted the outfits to be suitable yet still give that femine, sexy and stylish look to them.

Our Facebook Group.

By creating a group on a large social networking site such as facebook was a good way to get audience feedback and keep all our work together because it means that a wide variety of people are allowed to view, comment and like our work and give us feedback on improvements.
The facebook group has been a major help for us to get audience feedback, it enables us to get our audience involved and keep them up to date on our project.
Audience feedback is very important when producing a product because the product has to appeal and be aimed at them, so to have a website/ group where an audience can go and leave them thoughts wants helps them to express to us what we need to include in our product to satisfy their wants and needs.

Shooting Schedules.

As a group we have all decided to do photoshoots and shoot parts of the music video every week, preferbly on a Friday. We start taking pictures, creating designs and setting ourselves a plan on when we were going to finish our music video. Our shooting schedules for each week vary depending on if all of the members of our group as free.
Our next shoot for filming and photographs is; 'Friday 4th March 2011' during this time we are going to make sure our ancilary task is complete, most of the footage is done and focus mainly on editing our final footage to make sure we complete our practical on time and to the highest standard.

Understanding of Branding.

Branding delivers a message about a product easily and helps to create customer loyalty. This is important when creating our music video because we want to bring across a positive brand image to our audience in order to draw them into watching and liking our products that we create. By branding our girl band 'The Sunday's' effectively it will show our audience a positive image of our product and girl band drawing them into our work.
We created a logo called 'Rouge Records'. In order to show our logo throughout our project is to display the brand logo somewhere on either our posters, cd cover or photoshoots to advertise our logo. Our logo is associated with our band so when our audience see the logo they will instantly relate it to our band 'The Sundays'. This allows our band to become more known to a wider audience.