evaluation of previous work

From watching a variety of music videos that were produced by other students from different schools we began to see what exam boards are looking for and different ways we can reflect our genres. Through watching these videos I gained many ideas that I could use in my practical work such as different camera shots to create different feels at the right time, or to use a black and white effect to create a different vibe for the audience, as black and white brings across a gloomy feel to an audience.
I started of watching the music videos, they were really good and the different genres they chose really reflected through there use of different camera work and camera angles. Also some of the music videos contained split screen shots so you could see what emotion both of the characters had at the same time. This made it really interesting to watch as you got to see how both characters felt and they made this shot work well with the story line and the background song they chose to use. This inspired me to create a similar shot in my music video as the audience will be able to see the emotions of each character.
Flashbacks were also very effectively used in many of the music videos. I exspecily liked the way they used this shot as you learn more about the characters memories and it helps you to understand the storyline a lot more. Flashbacks look very appealing to watch when they use the effect of black and white because it creates a emotional tone, sadness feel to the scene, creates a dark and gloomy feel. Flashbacks can symbolise past events whether they are good or bad, but also it can symbolise time.
I think that by analysing a variety of music videos it has benifited me and my group because it has given us a lot of inspiration to produce a music video. It has also showed us the challenge it is going to be to make our music video look effective and reflect our genre through different effects, angle and camera shots. Also it has helped us to think about what story line we could produce and how we can create an effect story to use in our music video. It has also given us alot of creative ideas that we could use in our music video to attract a wide audience.

creative techniques.

Through watching another member of my classmate's work I have seen many different creative techniques they have used which made there video look more effective. This would benefit me to use in my A2 practical as it would show that I understand creative techniques and how they are used, but also it will show I know how to use a variety of skills effectively.

The genre of the video they were producing was 'horror' and the theme they decided to use 'suspicious' and to create tension for the audience and have the audience being drawn into the video they used a dark filter technique in the editing software. This was an effect technique for them to use as it made the video look gloomy and dark, then when you seen the dead body on the floor you immediately begin to think of questions and wonder who killed the person. To bring across the 'suspicious' theme they made sure couldn't see the murder, to do this they had the character in a hooded jacket to create tension and suspense. This will leave the audience wondering and thinking off questions that are left unanswered as throughout the whole video you do not see the murder's face.

I think that by the group using a wide range of creative techniques such as tilt to show the crime scene and the reaction to the death, pan to show a view of the killer behind to create suspicion and leave them unaware of the murder.