The genre of the video they were producing was 'horror' and the theme they decided to use 'suspicious' and to create tension for the audience and have the audience being drawn into the video they used a dark filter technique in the editing software. This was an effect technique for them to use as it made the video look gloomy and dark, then when you seen the dead body on the floor you immediately begin to think of questions and wonder who killed the person. To bring across the 'suspicious' theme they made sure couldn't see the murder, to do this they had the character in a hooded jacket to create tension and suspense. This will leave the audience wondering and thinking off questions that are left unanswered as throughout the whole video you do not see the murder's face.
I think that by the group using a wide range of creative techniques such as tilt to show the crime scene and the reaction to the death, pan to show a view of the killer behind to create suspicion and leave them unaware of the murder.
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