storyboard.

location shots

To show the locations we are going to move in order to film our music video we have took photos of three our main locations.

Deciding the Album Cover Name.

After researching into a various amount of 'Pop' album covers we agreed to use the name 'EXCLUSIVE!' as our main album name. We are going to recreate a similar album cover that The Saturdays produced as the balance of colors looked very effective. The name 'EXCLUSIVE!' fits in nicely with the idea of our album because we want the album to be bright and colourful with the five girls looking girly, cheerful yet sexy and provocotive through there clothing and pose.
We think that the use of colors on the album cover that The Saturdays produced which was labelled 'Headlines' looked very appealing due to each of the girls holding a magazine which had two letters of the name on the cover each holding them different to look very effective.
We intend to use a lot of bright lighting so the pale background will stand out more, we can edit the brightness on the editing machine if we need to. The background color we are planning on shooting the cover on will most likely be white to make the girls stand out more and the color of their clothing stand out more.
We are planning on wearing quite Provocative outfits but also have them look casual and affordable for our audience to create. The outfits we have chosen will have to fit in with our 'Pop' genre conventions in order to keep the genre reflecting through the images we create.

Rick Altman - Theorist.

Rick Altman came up with four different points on media theory..
'1) Genre theory presumes that viewers pre - read texts.
2) Viewers become passive voyeurs
3) Genres are therefore restrictive
4) Does not acknowledge or allow for the hybrid - The blending of genres'.
This theory does not relate to our project because I believe that The Saturday's Song 'Work' that we have chosen to recreate does not fit in with any other genre and can only be called as a 'Pop' genred girl band creating 'Pop' genred songs. I believe this for the following reasons:
- The song is very popular, cheerful, upbeat and catchy that appeals to a wide audience.
- Our video includes a simple dance rountine which is a typical convention of a 'Pop' genre video.
- Our band brings across a very happy, stylish yet sexy image to appeal to variety of viewers.
- The all around mise-en scene used within the video follow the 'Pop' conventions.
- The way that the song is performed also shows that they have a happy and bubbly image and can only fit within the 'Pop' genre whereas 'Rap/RNB' would bring across a more agressive harder image.

Edward Buscombe - Theorist.

Edward Buscombe felt that Inconography was the best way to achieve generic definitions. Inconography means certain icons that may be used when producing a film or music video in order to achieve generic definitions. Edward's theory relates to our project as we are using inconography to bring across the genre by coming across as happy, cheerful and bubbly people to a young and older audience. But at the same time they follow a sexy and provocative image to be more up to date with the singers they are competiting against and come across as a modern girl band. Therefore our band is able to icons for many viewers and at the same time fit in with our chosen genre by following their typical conventions.

Richard Maltby & Ian Cravey - Theorist.

These two theorists came up with a simple theory.. 'The success of hollywood is reliant on the combination of predictable elements with variation'
Our project relates to this theory as The Saturdays are a classic icon of a 'Pop band' that have been put together to appeal to a large audience of a mixture of genders. They follow the typical conventions of a 'Pop' genre through the image they bring across, the clothes they wear and the innocent personality they show to there target audience. They are an extremely popular and well known girl band and have a very clear image that puts them across as a very predictable girl band as there songs are all similar in different ways.

Considering Genre Theory - John Fiske - Theorist.

The theory that John Fiske came up with was.. 'Any one programme will bear the main characteristics of its genre, but is likely to include some from others: ascribing it to one genre or another involves deciding which set of characteristics are most important'.
This relates to our project as have followed the typical genres that relate to our genre which is 'Pop' and applied this to the project we are trying to create, such as including a dance routine in our video. However we have also tryed to challenge the typical conventions and not include every small detail used in a 'Pop' music video as we have tryed to make the music video different but still falling into the same genre. Instead of following the typical things that a 'Pop' genre would do such as producing a cheesy bubbly song and dressing in very bright colours to appeal to a very young audience and having a dance rountine with simple moves so younger children can quickly pick up. We also twicked the video slightly by using different camera shots etc. We decided to challenge the conventions and make our image come across as more modern and up to date with the fashion so aswell as it appealing to a younger audience it will also appeal to an older audience. We came to the decision that we want to make the genre clear and obvious by including a dance rountine that a 'Pop' genre would typically use and by also including different characteristics by having more of a mature and modern image.

Common Stereotypes about the 'Pop' genre.

There are many groups and singers out there who fall into the Pop genre with thier music and the image they bring across to their target audience. Stereotypes are the image you exspect to see on a certain person.