Edward Buscombe - Theorist.

Edward Buscombe felt that Inconography was the best way to achieve generic definitions. Inconography means certain icons that may be used when producing a film or music video in order to achieve generic definitions. Edward's theory relates to our project as we are using inconography to bring across the genre by coming across as happy, cheerful and bubbly people to a young and older audience. But at the same time they follow a sexy and provocative image to be more up to date with the singers they are competiting against and come across as a modern girl band. Therefore our band is able to icons for many viewers and at the same time fit in with our chosen genre by following their typical conventions.