Rick Altman came up with four different points on media theory..
'1) Genre theory presumes that viewers pre - read texts.
2) Viewers become passive voyeurs
3) Genres are therefore restrictive
4) Does not acknowledge or allow for the hybrid - The blending of genres'.
This theory does not relate to our project because I believe that The Saturday's Song 'Work' that we have chosen to recreate does not fit in with any other genre and can only be called as a 'Pop' genred girl band creating 'Pop' genred songs. I believe this for the following reasons:
- The song is very popular, cheerful, upbeat and catchy that appeals to a wide audience.
- Our video includes a simple dance rountine which is a typical convention of a 'Pop' genre video.
- Our band brings across a very happy, stylish yet sexy image to appeal to variety of viewers.
- The all around mise-en scene used within the video follow the 'Pop' conventions.
- The way that the song is performed also shows that they have a happy and bubbly image and can only fit within the 'Pop' genre whereas 'Rap/RNB' would bring across a more agressive harder image.
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