Conventions of chosen genre

We have choosen to re-invent 'The Saturdays' and call the group 'The Sundays'. The genre that they create in their music and music videos is 'Pop'. A Pop video usually includes fashionable outfits, usually these outfits are quite colorful and easy for fans to copy and create themselves. The outfits are usually colorful because this goes with their upbeat dance routine that appeal to their particular target audience and it makes the video more interesting and eye catching to watch.
The location of the video is tend to usually be either outdoors in a bright light walking down a street or in a park etc, or on a plain white/black/ colorful background in a studio, but this depends on the song as the video theme tends to fit into what the song is about and the message it trys to bring across to the audience.
In the video we have choosen to recreate, 'Work' by 'The Saturdays' it is set in a dark area with flashing spot lights that focus on the characters when there dancing or when one steps forward to sing to make them look effective. It is set on a large stage with them doing a dance rountine each taking it in turn to sing a different part of the song where the camera and lighting focus's on that one person. The camera also does zoom in shots or shots that focus one each of the characters alone either stood up, sat on a sofa or doing a dance move for about 3 or 4 seconds. This is to draw the audience into the characters and because they look appealing they will want to carry on watching the video and possibly return back and watch it on constantly on websites such as 'Youtube.com'.
The video is set in the same place throughout the whole video and they use a variety of shots throughout the video to make the video interesting and appealing.