'The Saturdays'

The Saturdays are a young girl band that are made up of five young girls around 20 years old, each with their own individual style and personalities. The genre of the music they create is 'Pop'. They appeal to a large target audience that mainly include girls that are ranged from 14 - 20 year olds, although they do appeal to younger and older people, both genders through there music and publicity.
They are of a similar age and they sing songs that can relate to a younger audience and is more appealing for them. The Saturdays put across a very sexy and likeable image as they wear very perogative outfits and their dance routines involve a lot of seductive and sexy movements, to appeal to the fans and put across their image. This would appeal to young females as they may want to try and become like 'The Saturdays' and may think of them as role models, although because of the types of dance moves and outfits they choose to wear this can attract a male audicence aswell.