ideas for music video.

For our media project we have decided to produce a music video that will target a young age group ranging from around 14 - 20 years olds. This means the group that we are producing will have to be young, fresh, appealing and unique from other girl bands that have been produced and targeted a large audience of the public such as 'Girls Aloud'. We have choosen to create a girl band similar to the group 'The Saturdays'.
We produced a record label that goes by the name 'Rouge Records' because this name has a feminine feel to it aswell as the name sounding sophisticated and professional image and it fits in well with our idea. Now that we have come to a decision of what the record label was going to be named we then moved on to choosing the name for our girl group to also give across the same image and feel to the name. We were focusing mainly on just 'The Saturdays' and producing a girl band that is very similar we decided on the name The Sundays because we wanted to have a similar theme and relate our name to a weekday/weekend as it sounds catchy.
After deciding on the name of the band the next step was to find or produce a song that we knew would give across a girly image and was a song we all felt confortable with singing and dancing along to. After searching across the internet we decided on the song 'Work' for our music video that was produced by 'The Saturdays' as we all agreed that we prefered this song from the other options, and also the video for this song is quite simple yet effective and gave us a lot of inspiration and ideas that we could do for our video to make it give across a similar girly band image to our target audience.
We decided that our target audience will be mainly young females aged from 14 - 20 year olds, our secondary audience would also be boys in a similar age group. I think that our band would appeal to this audience as we are in this age group and it is the sort of music that a younger group would relate to. its catchy so it will hopefully grap their attention straight away and find it appealing.