Through creating a 'Pop' music video that includes advertising a young girl band to bring across the image of young, sexy, stylish and feminine to a large audience by using different camera work, movements and angles it helps us to show the respresentation in our work.
In our project we are representing Female Artists/Groups. Typically girl bands are instantly associated with the idea of being seductive and feminine, but me and my group wanting to challenge the typical conventions and respresent our girl band as being more stylish rather than just sexy or seductive.
Respresentation is very important when making a music video because
Friday 15 October 2010
Friday 8 October 2010
Promotional Photo
These images are imaged we have created to use as are 'Promotional Photos' for our company that will be included in our CD booklet that we are going to produce later on in our project. We decided to use the color red as rouge means red so we thought that color would feel in well with the theme of our logo.
Timeline - our plan.
We have created a timeline of what we plan to have completed in the next month and the order we plan to do this in. We have produced the dance and are in the stage of practising and learning the dance rountine. Now that we have started practicing the routine and are in the stage of filming practice shots of it to see if there are any changes that need to make in it we are focusing on getting the rest of our work done.
The next part of our agenda is to produce the storyboard for our video, this is the most crucial part of the project as we have to plan what will use and what work well together and what locations we are going to use to shoot our video in.
- Group discussions of ideas
-Create a blog
-Planning
-Research
-Creating the dance routine
-Learn the dance routine
-Storyboard
-Research
- Location shots
- Practice photos for the CD cover, magazine etc.
-Photoshoot
- editing
- costume etc...
-Practice filming
-Filming
-Editing
-Make any changes to the dance, shots or costumes.
-Evaluation and analasis.
The next part of our agenda is to produce the storyboard for our video, this is the most crucial part of the project as we have to plan what will use and what work well together and what locations we are going to use to shoot our video in.
- Group discussions of ideas
-Create a blog
-Planning
-Research
-Creating the dance routine
-Learn the dance routine
-Storyboard
-Research
- Location shots
- Practice photos for the CD cover, magazine etc.
-Photoshoot
- editing
- costume etc...
-Practice filming
-Filming
-Editing
-Make any changes to the dance, shots or costumes.
-Evaluation and analasis.
Ancilliary - Brief
A promotion package for the release of an album, to include a music promotion video, together with two of the following three options:
- A website homepage for the band
- A cover for its release on CD
- A magazine advertisment for the Album
In your group: imagine you are a new marketing/ distribution company. A new artist/ group have produced an album and have now approached your company to market and distribute it. Decide on a name for your company and a logo as these should appear on your blog.
- A website homepage for the band
- A cover for its release on CD
- A magazine advertisment for the Album
In your group: imagine you are a new marketing/ distribution company. A new artist/ group have produced an album and have now approached your company to market and distribute it. Decide on a name for your company and a logo as these should appear on your blog.
Wednesday 6 October 2010
digital technology
The digital technology we are going to use when producing our media practical will be a video camera so we can capture the right shots and bring the video together, a hand held camera/ black photography camera so we can get good quality shots for our CD cover and photo shoots as the higher quality the camera is the better the pictures will come out and the more our outfits/make-up will stand out more in the photos.
The other type of digital technology we will be using will be an editing machine because then we can edit the video and photos to make the shots look continuity and not out of place. This will make each cut look invisible and the video will flow through without it stopping or shots looking out of place.
We will also be using photoshop to edit our logo and pictures on so we can change the contrast and the brightness.
Tuesday 5 October 2010
video ideas
Through researching various artists we had many different ideas that we wanted to create such as recreating Pixee lott, the Sugarbabes etc, until we finally decided to come together as a big group and do a band that had a number of people so we could all contribute and play a part in the recreation. After alot of thought we decided to choose 'The Saturdays'.
It was hard narrowing the search down, because we had numerous ideas and we all had different ideas and thoughts about what we could do.
Pixee Lott - 'turn it up' was a option we thought are choosing because shes young, trendy, fits into the pop genre we were set on creating and her music is good and really catching. She appeals to a young target audience and we felt shes young and stylish and people look up to her, so we thought she would be a good person to follow and she is seen as a role model and it very popular in the music industry because of her catchy songs and videos.
Sugarbabs - 'about a girl'. Instead of doing a solo artist and only having one member of our group doing the most work and the others being the backup dancers we thought a group would be more fair as eveyrone would have a part to play and could contribute to the practical fairly. The Sugarbabes are made up of a girl group of three that appeal to a young target audience and bring across a sexy image. We decided we could recreate this girl band because their video includes a dance rountine which we wanted to do, there music is catchy and we liked the ideas of there being a few people singing rather than only one of our group doing most of the work.
The Saturdays - 'Work'. The Saturdays were the ones which finally stood out to us the most, as we had a group of 4 people so we decided we wanted to create a girl band so we could all contribute into being a part of the video. The Saturdays bring across a sexy and seductive image by the costumes and make up they wear, expecially in their video work which attracted many viewers. We particulary liked this song because of the dance rountine, the upbeat catchy music and the way the video looked constantly appealing and moving.
As you can see from the information above we did have a lot of different artists we were thinking of creating before we finally stuck with 'The Saturdays, Work'.
It was hard narrowing the search down, because we had numerous ideas and we all had different ideas and thoughts about what we could do.
Pixee Lott - 'turn it up' was a option we thought are choosing because shes young, trendy, fits into the pop genre we were set on creating and her music is good and really catching. She appeals to a young target audience and we felt shes young and stylish and people look up to her, so we thought she would be a good person to follow and she is seen as a role model and it very popular in the music industry because of her catchy songs and videos.
Sugarbabs - 'about a girl'. Instead of doing a solo artist and only having one member of our group doing the most work and the others being the backup dancers we thought a group would be more fair as eveyrone would have a part to play and could contribute to the practical fairly. The Sugarbabes are made up of a girl group of three that appeal to a young target audience and bring across a sexy image. We decided we could recreate this girl band because their video includes a dance rountine which we wanted to do, there music is catchy and we liked the ideas of there being a few people singing rather than only one of our group doing most of the work.
The Saturdays - 'Work'. The Saturdays were the ones which finally stood out to us the most, as we had a group of 4 people so we decided we wanted to create a girl band so we could all contribute into being a part of the video. The Saturdays bring across a sexy and seductive image by the costumes and make up they wear, expecially in their video work which attracted many viewers. We particulary liked this song because of the dance rountine, the upbeat catchy music and the way the video looked constantly appealing and moving.
As you can see from the information above we did have a lot of different artists we were thinking of creating before we finally stuck with 'The Saturdays, Work'.
conventons of our chosen genre.
Genre is a expressive style of music that a band or singer chooses to follow and create.
The genre we have specifically chosen to create is 'Pop' and to do this we are going to recreate 'The Saturdays' band by bringing across the same image as they do which is sexy, we are going to target a young audience like they do which is 14 - 20 year olds, most probably females. We came to a decision of creating the pop song 'Work'.
To reflect the pop genre in our music video we are going to have to come across as young and trendy by dressing in fashionable clothes and not looking to old and boring. The genre pop can be reflected through us using bright colors and and copying the image that The Saturdays and Pixee lott bring across to their target audience.
The typical conventions of a girl band for a music video are that they wear fashionable outfits, either quite bright colors to go with the theme of the video and the song or all in black to fit in with the sexy image they tend to bring across. The pop genre music video tends to include a dance rountine which is quite simple so there audience can catch the moves and dance along so it appeals to their target audience as it makes the video more interesting to watch.
The videos a pop genre creates are usually set outdoors walking down a road or dancing outside etc, or in a studio on a plain black or white background but this all depends on their song as the vdeo tends to relate to the lyrics in the song.
In the video we have chosen, 'Work', is set inside with them doing a dance routine on a large stage with dark lighting and flashing spotlights to make the girls stand out and look effective. It also shows various shots of each of the girls alone or sat on a sofa leaning against a prop such as steps.
The video is set in a variety of places and they cut from shot to shot to make the video more interesting and appealing to their audience.
The genre we have specifically chosen to create is 'Pop' and to do this we are going to recreate 'The Saturdays' band by bringing across the same image as they do which is sexy, we are going to target a young audience like they do which is 14 - 20 year olds, most probably females. We came to a decision of creating the pop song 'Work'.
To reflect the pop genre in our music video we are going to have to come across as young and trendy by dressing in fashionable clothes and not looking to old and boring. The genre pop can be reflected through us using bright colors and and copying the image that The Saturdays and Pixee lott bring across to their target audience.
The typical conventions of a girl band for a music video are that they wear fashionable outfits, either quite bright colors to go with the theme of the video and the song or all in black to fit in with the sexy image they tend to bring across. The pop genre music video tends to include a dance rountine which is quite simple so there audience can catch the moves and dance along so it appeals to their target audience as it makes the video more interesting to watch.
The videos a pop genre creates are usually set outdoors walking down a road or dancing outside etc, or in a studio on a plain black or white background but this all depends on their song as the vdeo tends to relate to the lyrics in the song.
In the video we have chosen, 'Work', is set inside with them doing a dance routine on a large stage with dark lighting and flashing spotlights to make the girls stand out and look effective. It also shows various shots of each of the girls alone or sat on a sofa leaning against a prop such as steps.
The video is set in a variety of places and they cut from shot to shot to make the video more interesting and appealing to their audience.
target audience.
The target audience for our music video is going to be 14 - 20 year olds, as we are in the same age group and we know what would appeal to them. This audience would relate more to our band. The song that we have chosen which is 'The Saturday's' Work would appeal to younger age group, because of the upbeat music and our video will also include dance rountine so this will interest our target audience into the video more and will make it more interesting to watch.
As this is our target audience we will need to make sure that our costumes and makeup for the video are really trendy as it is very common for young artists to be fashinable and bring across a good positive image for a young target audience to see and look up to.
As this is our target audience we will need to make sure that our costumes and makeup for the video are really trendy as it is very common for young artists to be fashinable and bring across a good positive image for a young target audience to see and look up to.
plan for CD cover - our shoot.
After researching many CD covers we have came to the decision about the layout, colors and the shot we want to use for the image to make the girls stand out and look appealing to a wide audience.
We researched a wide range of The Saturdays CD covers and they give us the inspiration to produce a cover that was similar to the layout they follow but put our own ideas with the idea to create a cover idea.
Most CD covers only contain one image on the front so we decided we would have a establishing shot of the five of us so you can see the costumes we are wearing and see the location the shot was took in. The Saturdays tend to be very dressed up on their CD covers so have decided to follow the similar trend and wear very sexy perogratitive outfits to send across the same image they do to their target audience.
We researched a wide range of The Saturdays CD covers and they give us the inspiration to produce a cover that was similar to the layout they follow but put our own ideas with the idea to create a cover idea.
Most CD covers only contain one image on the front so we decided we would have a establishing shot of the five of us so you can see the costumes we are wearing and see the location the shot was took in. The Saturdays tend to be very dressed up on their CD covers so have decided to follow the similar trend and wear very sexy perogratitive outfits to send across the same image they do to their target audience.
copyright.
Copyright - is a set of exculsive rights that are granted to an author or creater of an orignial piece of work, including the right to copy, distribute and adapt the work.
Before we go ahead and use the 'The Saturdays' song 'Work' and recreate their video we need to make sure we get permission of them before we go ahead with our plans. Otherwise we would be copying and stealing their idea.
To get their permission we wrote them an email:
Email to The Saturdays.
Dear The Saturdays,
we are currently studying A2 media studies and have to make a music video for our course work. We have decided to choose your band to base our music video on with the song 'Work' because we feel inspired by your music and feel that we can create a suitable music video for our A2 practical production.
Kind regards,
Nicole Williams, Daisy Flynn, Isabelle Jordan-Mellersh and Stephanie Purvis.
Before we go ahead and use the 'The Saturdays' song 'Work' and recreate their video we need to make sure we get permission of them before we go ahead with our plans. Otherwise we would be copying and stealing their idea.
To get their permission we wrote them an email:
Email to The Saturdays.
Dear The Saturdays,
we are currently studying A2 media studies and have to make a music video for our course work. We have decided to choose your band to base our music video on with the song 'Work' because we feel inspired by your music and feel that we can create a suitable music video for our A2 practical production.
Kind regards,
Nicole Williams, Daisy Flynn, Isabelle Jordan-Mellersh and Stephanie Purvis.
shooting list.
When we startng filming in our first location which is a stage in our school's main hall, we are going to be mainly using:
Long shots -to show the whole of our bodies including our outfits etc, and so it shows our dance more clearly to watch.
Close ups -to show our facial expressions and to have a better view of our body parts such as feet to show the dance moves we do with our feet etc.
Mid shots -to show a clearer view of our facial expressions whilst dancing and to make it clear which character is singing their particular part of the song. Mid shots will show from our waist upwards.
Pan & Tilt - we may add a few of these shots in to add some interest to the shots so the video is more effective and get a better view of us dancing from different angles.
Then when we film in our second location we are going to include shots such as:
Mid shots - so you can clearly see each character singing and the costume they are wearing and this shows the actions they use as well to express the emotion/ idea of the song.
Close up's - to show the facial expressions being used by each character and the emotion in their face whilst they are singing.
Long shots - to show off the costumes which each person is wearing and show the location and the props we are using.
Extreme Close up's - to show our facial expressions, make up and body parts/ props that are of importance during the song.
Mid shots and Long shots are the typical shots we are going to use as these are the most effective shots.
Long shots -to show the whole of our bodies including our outfits etc, and so it shows our dance more clearly to watch.
Close ups -to show our facial expressions and to have a better view of our body parts such as feet to show the dance moves we do with our feet etc.
Mid shots -to show a clearer view of our facial expressions whilst dancing and to make it clear which character is singing their particular part of the song. Mid shots will show from our waist upwards.
Pan & Tilt - we may add a few of these shots in to add some interest to the shots so the video is more effective and get a better view of us dancing from different angles.
Then when we film in our second location we are going to include shots such as:
Mid shots - so you can clearly see each character singing and the costume they are wearing and this shows the actions they use as well to express the emotion/ idea of the song.
Close up's - to show the facial expressions being used by each character and the emotion in their face whilst they are singing.
Long shots - to show off the costumes which each person is wearing and show the location and the props we are using.
Extreme Close up's - to show our facial expressions, make up and body parts/ props that are of importance during the song.
Mid shots and Long shots are the typical shots we are going to use as these are the most effective shots.
roles.
There are five members of my group, although one of the members does not do media we needed her to participate as our fifth band members because The Saturdays are made up of five girls and we only had four who are doing media studies. Me, Daisy, Issy and Steph are four doing media as A2 so we are going to be the ones who play the roles which have a lot to sing and do. Each of us are going to be acting out as a member of The Saturdays, for example we have:
Nicole playing - Rochelle Wiseman
Daisy playing - Frankie Sandford
Issy playing - Mollie King
Steph playing - Vannessa White
Becky playing - Una Healy
As well as asking the four of us doing media are going to be participating in taking it in turns to film, using the camera, the editing, ideas and contributing in making the album cover.
We are going to make sure we plan out our time well and do not waste any valuable time doing nothing. Individually we are doing our research and posting all of our information onto our seperate blogs, whilst working together as a group to think of ideas. for example: ideas on what we are going to for our album cover, font, picture etc.
Nicole playing - Rochelle Wiseman
Daisy playing - Frankie Sandford
Issy playing - Mollie King
Steph playing - Vannessa White
Becky playing - Una Healy
As well as asking the four of us doing media are going to be participating in taking it in turns to film, using the camera, the editing, ideas and contributing in making the album cover.
We are going to make sure we plan out our time well and do not waste any valuable time doing nothing. Individually we are doing our research and posting all of our information onto our seperate blogs, whilst working together as a group to think of ideas. for example: ideas on what we are going to for our album cover, font, picture etc.
mise - en - scene.
For our music video we have come to the decision to film it in two different locations, the main hall and the photography studio. The lighting in the scenes filmed on the stage will be quite dark with a few flashing lights and spotlights to create the effect of performing a show. Whereas in the photography studio the lighting will be alot brighter and we can adjust it so this will make the shots alot clearer so you can see who's singing and what time and the costumes we are wearing. We hav decided that we are all going to be wearing black dress/shorts with high heels when performing the dance rountine to follow the sexy image 'The Saturdays' bring across to their audience.
We have decided we are going to keep the props to a minmial as we dont have a budget.
There will be alot of bright lights with a black setting when we are in the hall, then in the photography studio the lighting will be very bright so there is a slight contrast in color to give off that dramatic effect.
When filming in the photography studio we are planning on wearing more casual clothes such as black leggins and a bright plain colored top with a pair of heels. Instead of wearing all black we decided to wear a colored top so it will add a splash of color to the video and the heels will help us to bring across the sexy image 'The Saturdays' usually bring across to their target audience. We decided to use some props in the video, just like 'The Saturdays' do in their video. After watching the video 'Work' over and over again we have decided which props we are going to use when creating our video. We are going include props accosicated with the video 'Work' the name of the song and performing. These will include props such as microphones, chair, weights, as this will add more interest to the video.
After researchng 'The Saturdays' in a lot of detail we noticed that they always wear alot of big make-up so this is what we are also going to do throughout our video. Dark smokey eyes, brightly colored lips, false eyelashes so we come across really feminine and seductive and sexy.
We have decided we are going to keep the props to a minmial as we dont have a budget.
There will be alot of bright lights with a black setting when we are in the hall, then in the photography studio the lighting will be very bright so there is a slight contrast in color to give off that dramatic effect.
When filming in the photography studio we are planning on wearing more casual clothes such as black leggins and a bright plain colored top with a pair of heels. Instead of wearing all black we decided to wear a colored top so it will add a splash of color to the video and the heels will help us to bring across the sexy image 'The Saturdays' usually bring across to their target audience. We decided to use some props in the video, just like 'The Saturdays' do in their video. After watching the video 'Work' over and over again we have decided which props we are going to use when creating our video. We are going include props accosicated with the video 'Work' the name of the song and performing. These will include props such as microphones, chair, weights, as this will add more interest to the video.
After researchng 'The Saturdays' in a lot of detail we noticed that they always wear alot of big make-up so this is what we are also going to do throughout our video. Dark smokey eyes, brightly colored lips, false eyelashes so we come across really feminine and seductive and sexy.
Friday 1 October 2010
Location Planning
Where to film?
For our music video we are going to produce the group has come to a decision to shoot different parts of the video in two locations. The first location we are going to use is in our School, which will be in the main hall because it has a stage and alot of space so we can do our dance rountine and have the camera doing a panning movement around us. We thought the hall would be a good area to shoot the dance rountine in because in the video they have a similar theme where a stage is used, we also want our dance rountine to be seen clearly and have lots of space for us to perform in. We are going for similar ideas to 'The Saturdays'.
For our second location we have have decided to use the photography studio and use a plain white background. We choose to use a plain white background because we wanted quite a simple background, but still wanted it to look effective, and because there is nothing going on in the background then the audience will be more focused on the girls rather than the location. This location will be mostly used for the single shots and close ups, whereas the stage will be used for our dance rountine.
For our music video we are going to produce the group has come to a decision to shoot different parts of the video in two locations. The first location we are going to use is in our School, which will be in the main hall because it has a stage and alot of space so we can do our dance rountine and have the camera doing a panning movement around us. We thought the hall would be a good area to shoot the dance rountine in because in the video they have a similar theme where a stage is used, we also want our dance rountine to be seen clearly and have lots of space for us to perform in. We are going for similar ideas to 'The Saturdays'.
For our second location we have have decided to use the photography studio and use a plain white background. We choose to use a plain white background because we wanted quite a simple background, but still wanted it to look effective, and because there is nothing going on in the background then the audience will be more focused on the girls rather than the location. This location will be mostly used for the single shots and close ups, whereas the stage will be used for our dance rountine.
Influences
Me and my group decided we were going to produce a girl band music video. We researched various different artists and bands before deciding that we were going to recreate a girl band as we all wanted to be involved in the video and had a lot of ideas to make it appealing and interesting to watch. Procuding a girl band would be the best option for us because then all of us could be involved in the video and it would be an interesting task to do. We finally decided to re-create the video 'Work' by 'The Saturdays'. This was the one video we all agreed that we liked and we could re-create our own version of the video and the band.
Most girl bands fall into the genre of 'Pop' and some of their songs tend to be quite cheesy. We felt that the genre pop could be quite a simple yet an effective genre to use for our video, example of this genre include; girls aloud and the sugarbabes.
We watvhed and analysed a few of their music videos but decided that it was definiate we were going to do the 'The Saturdays, Work' as it was more appealing to what we were going for. The girls are a similar age group to us so it would be easier for us to appeal to as we know what girls are age want to see and it would be easier for us to target our target audience.
We also all agreed on their music and had a lot of ideas how we would set this music video up, such as the location, costumes, dance rountines. We wanted to include a dance routine to fit in with the conventions of the 'pop' genre, and felt we could do this with the song we chose.
Most girl bands fall into the genre of 'Pop' and some of their songs tend to be quite cheesy. We felt that the genre pop could be quite a simple yet an effective genre to use for our video, example of this genre include; girls aloud and the sugarbabes.
We watvhed and analysed a few of their music videos but decided that it was definiate we were going to do the 'The Saturdays, Work' as it was more appealing to what we were going for. The girls are a similar age group to us so it would be easier for us to appeal to as we know what girls are age want to see and it would be easier for us to target our target audience.
We also all agreed on their music and had a lot of ideas how we would set this music video up, such as the location, costumes, dance rountines. We wanted to include a dance routine to fit in with the conventions of the 'pop' genre, and felt we could do this with the song we chose.
Analysis of existing music - Analysis 3
Sugababes - 'Round, Round'
http://www.youtube.com/watch?v=FHh86ySgKrA
The whole of this music video is set in the same location, this doesn't give the video a lot of variety and it less interesting to watch and may not attract alot of the audience into the video. Although it would be a more simple video to film. This video firstly contains an establishing shot to show where the video is taking place and to set the scene and introduce the singers. A high angle pan is then used to show the band dancing as they sing and then a mid shot tilts downward. This is effective as it adds interest and variety to the video. There is also a lot of long shots of the girls used when there dancing to show there whole body and get there costume in the shot, in this video they are trying to maintain their sexy image by wearing very revealing, black clothes to appeal to a wider audience which is usually young girls and women aged 14-20. They are also appealing to men with this image but not as much with their music. The video involves close ups of televisions with the girls singing and dancing on them, this again adds more interest to the video. There are pan mid shots used of the band and mid shots of people dancing around the sides as well in a cage, this helps fit with the lyrics of the song and make the video look more enjoyable. This video uses the effect of the girls spinning around, and has objects flying around them to give the effect, this makes the video fit the idea of the song and makes it look more appealing. By using a variety of camera shots it made the video look more interesting and by them cutting to different shots it makes the video look more interesting and appealing.
http://www.youtube.com/watch?v=FHh86ySgKrA
The whole of this music video is set in the same location, this doesn't give the video a lot of variety and it less interesting to watch and may not attract alot of the audience into the video. Although it would be a more simple video to film. This video firstly contains an establishing shot to show where the video is taking place and to set the scene and introduce the singers. A high angle pan is then used to show the band dancing as they sing and then a mid shot tilts downward. This is effective as it adds interest and variety to the video. There is also a lot of long shots of the girls used when there dancing to show there whole body and get there costume in the shot, in this video they are trying to maintain their sexy image by wearing very revealing, black clothes to appeal to a wider audience which is usually young girls and women aged 14-20. They are also appealing to men with this image but not as much with their music. The video involves close ups of televisions with the girls singing and dancing on them, this again adds more interest to the video. There are pan mid shots used of the band and mid shots of people dancing around the sides as well in a cage, this helps fit with the lyrics of the song and make the video look more enjoyable. This video uses the effect of the girls spinning around, and has objects flying around them to give the effect, this makes the video fit the idea of the song and makes it look more appealing. By using a variety of camera shots it made the video look more interesting and by them cutting to different shots it makes the video look more interesting and appealing.
Analysis of existing music - Analysis 2
Girls Aloud - Biology
http://www.youtube.com/watch?v=bBPtP4t2J1k
The location of the video is set in the same place throughout the whole video. Although the camera routates through each scene so there is a sudden change in set and constumes etc. The video contains a lot of close ups of each of the girls faces to show their facical expressions and their make-up. The camera is focused on the girls or each of the girls throughout the whole video, you only see the location of where the video is set at the start of the video. Long shots have been used to show the dance rountine they are performing and the outfits they are wearing to bring across the 'sexy' image they want to bring across to their target audience. Throughout the whole video the girls have three set costume changes that pan across so you can see the change happen. The costumes they have choosen fit in well with there sexy girly image they want to bring across, but are each very different and have their own uniqueness to their individual outfits.
Firstly they are dressed in black party dresses with a bit of sparkle on them, then there is a complete contrast as they change into old fashioned pink party dresses which establishes then as girly more than sexy when they are in this outfit. Then finally they wear all black with red, tight dresses.
There are a lot of editing effects used in this music video as certain parts of the girls dancing toward the camera are speeded up. The girls are also blurred out a little in the video and then they edit them again to make them appear in the set. A change back through each outfit with a blurred effect happens for a few seconds here. Then the video cuts back to previous rooms and the camera pans through each room very fast to give of an effective look in the video as it gives the idea of them being in more than one place at the same time and makes the video more appealing to their audience.
The whole video looks very effective when the camera cuts and uses different shots as if they used the same shots throughout the whole video or did not change the angle of the camera then the video would not be very appealing.
http://www.youtube.com/watch?v=bBPtP4t2J1k
The location of the video is set in the same place throughout the whole video. Although the camera routates through each scene so there is a sudden change in set and constumes etc. The video contains a lot of close ups of each of the girls faces to show their facical expressions and their make-up. The camera is focused on the girls or each of the girls throughout the whole video, you only see the location of where the video is set at the start of the video. Long shots have been used to show the dance rountine they are performing and the outfits they are wearing to bring across the 'sexy' image they want to bring across to their target audience. Throughout the whole video the girls have three set costume changes that pan across so you can see the change happen. The costumes they have choosen fit in well with there sexy girly image they want to bring across, but are each very different and have their own uniqueness to their individual outfits.
Firstly they are dressed in black party dresses with a bit of sparkle on them, then there is a complete contrast as they change into old fashioned pink party dresses which establishes then as girly more than sexy when they are in this outfit. Then finally they wear all black with red, tight dresses.
There are a lot of editing effects used in this music video as certain parts of the girls dancing toward the camera are speeded up. The girls are also blurred out a little in the video and then they edit them again to make them appear in the set. A change back through each outfit with a blurred effect happens for a few seconds here. Then the video cuts back to previous rooms and the camera pans through each room very fast to give of an effective look in the video as it gives the idea of them being in more than one place at the same time and makes the video more appealing to their audience.
The whole video looks very effective when the camera cuts and uses different shots as if they used the same shots throughout the whole video or did not change the angle of the camera then the video would not be very appealing.
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