Analysis of existing music - Analysis 3

Sugababes - 'Round, Round'
http://www.youtube.com/watch?v=FHh86ySgKrA
The whole of this music video is set in the same location, this doesn't give the video a lot of variety and it less interesting to watch and may not attract alot of the audience into the video. Although it would be a more simple video to film. This video firstly contains an establishing shot to show where the video is taking place and to set the scene and introduce the singers. A high angle pan is then used to show the band dancing as they sing and then a mid shot tilts downward. This is effective as it adds interest and variety to the video. There is also a lot of long shots of the girls used when there dancing to show there whole body and get there costume in the shot, in this video they are trying to maintain their sexy image by wearing very revealing, black clothes to appeal to a wider audience which is usually young girls and women aged 14-20. They are also appealing to men with this image but not as much with their music. The video involves close ups of televisions with the girls singing and dancing on them, this again adds more interest to the video. There are pan mid shots used of the band and mid shots of people dancing around the sides as well in a cage, this helps fit with the lyrics of the song and make the video look more enjoyable. This video uses the effect of the girls spinning around, and has objects flying around them to give the effect, this makes the video fit the idea of the song and makes it look more appealing. By using a variety of camera shots it made the video look more interesting and by them cutting to different shots it makes the video look more interesting and appealing.