conventons of our chosen genre.

Genre is a expressive style of music that a band or singer chooses to follow and create.
The genre we have specifically chosen to create is 'Pop' and to do this we are going to recreate 'The Saturdays' band by bringing across the same image as they do which is sexy, we are going to target a young audience like they do which is 14 - 20 year olds, most probably females. We came to a decision of creating the pop song 'Work'.
To reflect the pop genre in our music video we are going to have to come across as young and trendy by dressing in fashionable clothes and not looking to old and boring. The genre pop can be reflected through us using bright colors and and copying the image that The Saturdays and Pixee lott bring across to their target audience.
The typical conventions of a girl band for a music video are that they wear fashionable outfits, either quite bright colors to go with the theme of the video and the song or all in black to fit in with the sexy image they tend to bring across. The pop genre music video tends to include a dance rountine which is quite simple so there audience can catch the moves and dance along so it appeals to their target audience as it makes the video more interesting to watch.
The videos a pop genre creates are usually set outdoors walking down a road or dancing outside etc, or in a studio on a plain black or white background but this all depends on their song as the vdeo tends to relate to the lyrics in the song.
In the video we have chosen, 'Work', is set inside with them doing a dance routine on a large stage with dark lighting and flashing spotlights to make the girls stand out and look effective. It also shows various shots of each of the girls alone or sat on a sofa leaning against a prop such as steps.
The video is set in a variety of places and they cut from shot to shot to make the video more interesting and appealing to their audience.