Friday 1 October 2010

Analysis of existing music - Analysis 2

Girls Aloud - Biology
http://www.youtube.com/watch?v=bBPtP4t2J1k
The location of the video is set in the same place throughout the whole video. Although the camera routates through each scene so there is a sudden change in set and constumes etc. The video contains a lot of close ups of each of the girls faces to show their facical expressions and their make-up. The camera is focused on the girls or each of the girls throughout the whole video, you only see the location of where the video is set at the start of the video. Long shots have been used to show the dance rountine they are performing and the outfits they are wearing to bring across the 'sexy' image they want to bring across to their target audience. Throughout the whole video the girls have three set costume changes that pan across so you can see the change happen. The costumes they have choosen fit in well with there sexy girly image they want to bring across, but are each very different and have their own uniqueness to their individual outfits.
Firstly they are dressed in black party dresses with a bit of sparkle on them, then there is a complete contrast as they change into old fashioned pink party dresses which establishes then as girly more than sexy when they are in this outfit. Then finally they wear all black with red, tight dresses.
There are a lot of editing effects used in this music video as certain parts of the girls dancing toward the camera are speeded up. The girls are also blurred out a little in the video and then they edit them again to make them appear in the set. A change back through each outfit with a blurred effect happens for a few seconds here. Then the video cuts back to previous rooms and the camera pans through each room very fast to give of an effective look in the video as it gives the idea of them being in more than one place at the same time and makes the video more appealing to their audience.
The whole video looks very effective when the camera cuts and uses different shots as if they used the same shots throughout the whole video or did not change the angle of the camera then the video would not be very appealing.

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