The target audience for our music video is going to be 14 - 20 year olds, as we are in the same age group and we know what would appeal to them. This audience would relate more to our band. The song that we have chosen which is 'The Saturday's' Work would appeal to younger age group, because of the upbeat music and our video will also include dance rountine so this will interest our target audience into the video more and will make it more interesting to watch.
As this is our target audience we will need to make sure that our costumes and makeup for the video are really trendy as it is very common for young artists to be fashinable and bring across a good positive image for a young target audience to see and look up to.
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