Anciliary Research.

These images are from the campain 'Got Milk' that is widely shown in many magazines using celeberties to resprent the campaign.


They use many famous celeberties to advertise their milk by wearing a milk moustache that draws an audience into the product they are trying to advertise, and because they are using famous/ well known people it draws the audience into the advert.
I think by using celeberties it is very effective and altogether is a very successful campaign that has attracted a large audience because it is recognised by alot of people and you instantly see what product they are trying to advertise.
Me and my group thought this would be a good idea to consider when designing our advertisement for our new band 'Exculsive'. Instead of advertising the product 'Milk' like the campaign does we thought we would use a similar idea to advertise our song 'Work'. The idea we came up with was to have each girl dressed up in a work outfit such as a receptionist, builder, or policewomen to resprent everyday jobs yet still bring across the message of our new song. Therefore each career and outfit the girls are wearing would relate back to our song and the audience would become familar with the name of our new song.
Our idea is similar to the 'Got Milk' campaign and was inspired by this advertisement because they made their images relate back to their logo in a humurous way and this is the idea we wanted to advertise to draw in our target audience.