Audience.

Audience is a very important concept to consider when producing a music video or film because these are the people who are going to be watching your product so you need to make sure it is produced to attract them and suit their needs. Through creating a facebook page to get audience feedback and thoughts on, and research into existing media we began to see that our target audience for the genre 'Pop' would range from 13 years+, possibly anything up to 30 or 40 years old because pop is a genre that any age could listen to or be attracted to.
Our music video which follows a similar image to 'The Saturdays' is focused on attracting teenage girls, because the band of girls are seen as role models for a younger audience yet they still bring across a sufisticated image to appeal to an older audience to.
The band of girls in our music video come across as into fashion, they were make-up, have their hair done and young teenage girls want to have their image and style and possibly look up to girls like these, due to the style and image they reflect.

Audience feedback:
When an audience finishes watching our music video we want them to have a positive image of the girl band no matter what age group they are. We want them to come across as stylish and trendy to young and older males and females.
Through watching our music video we want the audience to be able to relate to the message we are trying to bring across and to have a positive image of the girl band and not think they are to provoctive or a bad image to be reflecting to teenagers. In order to make sure the image we bring across is a good positive image we are going to make sure that our video is suitable for all age groups and the girls of the band are just normal teenage girls wanting to be seen as role models to an audience. We want the audience to feel as though they could be the ones dancing in a music video and attracting attention from the opposite sex, and enable them to have our message ('Girl power') really stand out to them.
The aim of our music video is to attract a variety of viewers from all ages and we want them to feel as though they can get up and dance along to our music video. We want to feel that our dance rountine is accessable for everyone to dance along to and are able to learn, so they do not feel complex to copy, or if it was a younger audience watching we want them to feel as though they could use our dance rountine as a template to create their own.

Audience Engagement:
Audience engagement is very important when producing our music video, but in order for us to engage with them we must keep them drawn in and entertained by our choreography, outfits, mise en scene and image. To make sure we keep them drawn into watching we need to make sure that not all of our scenes use the same camera shots or seem long and continuous, we need to change camera angles and movements to create suspence and make the shots look more appealing by using a variety. By including a lot of visual light and different camera angles and movements it will make our music video more interesting to watch.
The music we are using for our music video is quite upbeat and catchy. This means that our music video and dance rountines need to follow a similar pattern with being catchy so it fits in with the song and follows the tempo.