Branding delivers a message about a product easily and helps to create customer loyalty. This is important when creating our music video because we want to bring across a positive brand image to our audience in order to draw them into watching and liking our products that we create. By branding our girl band 'The Sunday's' effectively it will show our audience a positive image of our product and girl band drawing them into our work.
We created a logo called 'Rouge Records'. In order to show our logo throughout our project is to display the brand logo somewhere on either our posters, cd cover or photoshoots to advertise our logo. Our logo is associated with our band so when our audience see the logo they will instantly relate it to our band 'The Sundays'. This allows our band to become more known to a wider audience.
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