For our music video we have come to the decision to film it in two different locations, the main hall and the photography studio. The lighting in the scenes filmed on the stage will be quite dark with a few flashing lights and spotlights to create the effect of performing a show. Whereas in the photography studio the lighting will be alot brighter and we can adjust it so this will make the shots alot clearer so you can see who's singing and what time and the costumes we are wearing. We hav decided that we are all going to be wearing black dress/shorts with high heels when performing the dance rountine to follow the sexy image 'The Saturdays' bring across to their audience.
We have decided we are going to keep the props to a minmial as we dont have a budget.
There will be alot of bright lights with a black setting when we are in the hall, then in the photography studio the lighting will be very bright so there is a slight contrast in color to give off that dramatic effect.
When filming in the photography studio we are planning on wearing more casual clothes such as black leggins and a bright plain colored top with a pair of heels. Instead of wearing all black we decided to wear a colored top so it will add a splash of color to the video and the heels will help us to bring across the sexy image 'The Saturdays' usually bring across to their target audience. We decided to use some props in the video, just like 'The Saturdays' do in their video. After watching the video 'Work' over and over again we have decided which props we are going to use when creating our video. We are going include props accosicated with the video 'Work' the name of the song and performing. These will include props such as microphones, chair, weights, as this will add more interest to the video.
After researchng 'The Saturdays' in a lot of detail we noticed that they always wear alot of big make-up so this is what we are also going to do throughout our video. Dark smokey eyes, brightly colored lips, false eyelashes so we come across really feminine and seductive and sexy.
Tuesday, 5 October 2010
Friday, 1 October 2010
Location Planning
Where to film?
For our music video we are going to produce the group has come to a decision to shoot different parts of the video in two locations. The first location we are going to use is in our School, which will be in the main hall because it has a stage and alot of space so we can do our dance rountine and have the camera doing a panning movement around us. We thought the hall would be a good area to shoot the dance rountine in because in the video they have a similar theme where a stage is used, we also want our dance rountine to be seen clearly and have lots of space for us to perform in. We are going for similar ideas to 'The Saturdays'.
For our second location we have have decided to use the photography studio and use a plain white background. We choose to use a plain white background because we wanted quite a simple background, but still wanted it to look effective, and because there is nothing going on in the background then the audience will be more focused on the girls rather than the location. This location will be mostly used for the single shots and close ups, whereas the stage will be used for our dance rountine.
For our music video we are going to produce the group has come to a decision to shoot different parts of the video in two locations. The first location we are going to use is in our School, which will be in the main hall because it has a stage and alot of space so we can do our dance rountine and have the camera doing a panning movement around us. We thought the hall would be a good area to shoot the dance rountine in because in the video they have a similar theme where a stage is used, we also want our dance rountine to be seen clearly and have lots of space for us to perform in. We are going for similar ideas to 'The Saturdays'.
For our second location we have have decided to use the photography studio and use a plain white background. We choose to use a plain white background because we wanted quite a simple background, but still wanted it to look effective, and because there is nothing going on in the background then the audience will be more focused on the girls rather than the location. This location will be mostly used for the single shots and close ups, whereas the stage will be used for our dance rountine.
Influences
Me and my group decided we were going to produce a girl band music video. We researched various different artists and bands before deciding that we were going to recreate a girl band as we all wanted to be involved in the video and had a lot of ideas to make it appealing and interesting to watch. Procuding a girl band would be the best option for us because then all of us could be involved in the video and it would be an interesting task to do. We finally decided to re-create the video 'Work' by 'The Saturdays'. This was the one video we all agreed that we liked and we could re-create our own version of the video and the band.
Most girl bands fall into the genre of 'Pop' and some of their songs tend to be quite cheesy. We felt that the genre pop could be quite a simple yet an effective genre to use for our video, example of this genre include; girls aloud and the sugarbabes.
We watvhed and analysed a few of their music videos but decided that it was definiate we were going to do the 'The Saturdays, Work' as it was more appealing to what we were going for. The girls are a similar age group to us so it would be easier for us to appeal to as we know what girls are age want to see and it would be easier for us to target our target audience.
We also all agreed on their music and had a lot of ideas how we would set this music video up, such as the location, costumes, dance rountines. We wanted to include a dance routine to fit in with the conventions of the 'pop' genre, and felt we could do this with the song we chose.
Most girl bands fall into the genre of 'Pop' and some of their songs tend to be quite cheesy. We felt that the genre pop could be quite a simple yet an effective genre to use for our video, example of this genre include; girls aloud and the sugarbabes.
We watvhed and analysed a few of their music videos but decided that it was definiate we were going to do the 'The Saturdays, Work' as it was more appealing to what we were going for. The girls are a similar age group to us so it would be easier for us to appeal to as we know what girls are age want to see and it would be easier for us to target our target audience.
We also all agreed on their music and had a lot of ideas how we would set this music video up, such as the location, costumes, dance rountines. We wanted to include a dance routine to fit in with the conventions of the 'pop' genre, and felt we could do this with the song we chose.
Analysis of existing music - Analysis 3
Sugababes - 'Round, Round'
http://www.youtube.com/watch?v=FHh86ySgKrA
The whole of this music video is set in the same location, this doesn't give the video a lot of variety and it less interesting to watch and may not attract alot of the audience into the video. Although it would be a more simple video to film. This video firstly contains an establishing shot to show where the video is taking place and to set the scene and introduce the singers. A high angle pan is then used to show the band dancing as they sing and then a mid shot tilts downward. This is effective as it adds interest and variety to the video. There is also a lot of long shots of the girls used when there dancing to show there whole body and get there costume in the shot, in this video they are trying to maintain their sexy image by wearing very revealing, black clothes to appeal to a wider audience which is usually young girls and women aged 14-20. They are also appealing to men with this image but not as much with their music. The video involves close ups of televisions with the girls singing and dancing on them, this again adds more interest to the video. There are pan mid shots used of the band and mid shots of people dancing around the sides as well in a cage, this helps fit with the lyrics of the song and make the video look more enjoyable. This video uses the effect of the girls spinning around, and has objects flying around them to give the effect, this makes the video fit the idea of the song and makes it look more appealing. By using a variety of camera shots it made the video look more interesting and by them cutting to different shots it makes the video look more interesting and appealing.
http://www.youtube.com/watch?v=FHh86ySgKrA
The whole of this music video is set in the same location, this doesn't give the video a lot of variety and it less interesting to watch and may not attract alot of the audience into the video. Although it would be a more simple video to film. This video firstly contains an establishing shot to show where the video is taking place and to set the scene and introduce the singers. A high angle pan is then used to show the band dancing as they sing and then a mid shot tilts downward. This is effective as it adds interest and variety to the video. There is also a lot of long shots of the girls used when there dancing to show there whole body and get there costume in the shot, in this video they are trying to maintain their sexy image by wearing very revealing, black clothes to appeal to a wider audience which is usually young girls and women aged 14-20. They are also appealing to men with this image but not as much with their music. The video involves close ups of televisions with the girls singing and dancing on them, this again adds more interest to the video. There are pan mid shots used of the band and mid shots of people dancing around the sides as well in a cage, this helps fit with the lyrics of the song and make the video look more enjoyable. This video uses the effect of the girls spinning around, and has objects flying around them to give the effect, this makes the video fit the idea of the song and makes it look more appealing. By using a variety of camera shots it made the video look more interesting and by them cutting to different shots it makes the video look more interesting and appealing.
Analysis of existing music - Analysis 2
Girls Aloud - Biology
http://www.youtube.com/watch?v=bBPtP4t2J1k
The location of the video is set in the same place throughout the whole video. Although the camera routates through each scene so there is a sudden change in set and constumes etc. The video contains a lot of close ups of each of the girls faces to show their facical expressions and their make-up. The camera is focused on the girls or each of the girls throughout the whole video, you only see the location of where the video is set at the start of the video. Long shots have been used to show the dance rountine they are performing and the outfits they are wearing to bring across the 'sexy' image they want to bring across to their target audience. Throughout the whole video the girls have three set costume changes that pan across so you can see the change happen. The costumes they have choosen fit in well with there sexy girly image they want to bring across, but are each very different and have their own uniqueness to their individual outfits.
Firstly they are dressed in black party dresses with a bit of sparkle on them, then there is a complete contrast as they change into old fashioned pink party dresses which establishes then as girly more than sexy when they are in this outfit. Then finally they wear all black with red, tight dresses.
There are a lot of editing effects used in this music video as certain parts of the girls dancing toward the camera are speeded up. The girls are also blurred out a little in the video and then they edit them again to make them appear in the set. A change back through each outfit with a blurred effect happens for a few seconds here. Then the video cuts back to previous rooms and the camera pans through each room very fast to give of an effective look in the video as it gives the idea of them being in more than one place at the same time and makes the video more appealing to their audience.
The whole video looks very effective when the camera cuts and uses different shots as if they used the same shots throughout the whole video or did not change the angle of the camera then the video would not be very appealing.
http://www.youtube.com/watch?v=bBPtP4t2J1k
The location of the video is set in the same place throughout the whole video. Although the camera routates through each scene so there is a sudden change in set and constumes etc. The video contains a lot of close ups of each of the girls faces to show their facical expressions and their make-up. The camera is focused on the girls or each of the girls throughout the whole video, you only see the location of where the video is set at the start of the video. Long shots have been used to show the dance rountine they are performing and the outfits they are wearing to bring across the 'sexy' image they want to bring across to their target audience. Throughout the whole video the girls have three set costume changes that pan across so you can see the change happen. The costumes they have choosen fit in well with there sexy girly image they want to bring across, but are each very different and have their own uniqueness to their individual outfits.
Firstly they are dressed in black party dresses with a bit of sparkle on them, then there is a complete contrast as they change into old fashioned pink party dresses which establishes then as girly more than sexy when they are in this outfit. Then finally they wear all black with red, tight dresses.
There are a lot of editing effects used in this music video as certain parts of the girls dancing toward the camera are speeded up. The girls are also blurred out a little in the video and then they edit them again to make them appear in the set. A change back through each outfit with a blurred effect happens for a few seconds here. Then the video cuts back to previous rooms and the camera pans through each room very fast to give of an effective look in the video as it gives the idea of them being in more than one place at the same time and makes the video more appealing to their audience.
The whole video looks very effective when the camera cuts and uses different shots as if they used the same shots throughout the whole video or did not change the angle of the camera then the video would not be very appealing.
Tuesday, 28 September 2010
Analysis of existing music - Analysis 1
Analysis 1: Pixee Lott 'Turn it up'
http://www.youtube.com/watch?v=OvRDJe5a51g&feature=player_detailpage#t=3s
Pixee lott is a young singer who works mostly in the genre 'Pop & Hip Hop'. All of her songs are very catchy, with an upbeat feel to them. The video contains a catchy dance rountine which continues throughout her whole video, with many long shots of Pixee and her back up dancers dancing to show body shots and show clear shots of the dance rountine. The video does not just contain shots of them all dancing, it tells a story so the camera uses a variety of shots and swifts from shot to shot. By using long body shots it helps to show off the costume that Pixee is wearing, it involves her wearing her trademark high waisted shorts that show off her image. It helps to fit in with the image that she wants to get across to her target audience as being sexy by showing skin, such as her legs but in a subtle way and still showing she is sending across a positive image and now showing to much skin or revealing to much. Her trademark shorts are keeping up with the fashion, as she wants to come across as stylish to her target audience and appeal to them as this is mainly young girls age 5 - 20 as Pixee is also in this age group.
As well as using long shots, the video also includes a number of mid shots mostly focusing on Pixee to show her connecting with the camera and her audience, mid shots are also used on small details such as on her costume and dancers footwork, this is a very simple yet effective technique they have used.
The dance rountine was set on a roof of a tower building. With the rountine being filmed outdoors it makes the dance look a lot more interesting and appealing. The camera also goes into a pan shot of the dancers to show off their rountine and costumes, it looks very effective as you are able to clearly see what they are doing and whether the dance works well with the song. The music video contains a narrative story that fits in well with the song lyrics and has performance cuts put in to make the video look more interesting to watch. The way that the video brings Pixee across is a very positive image as she looks trendy and is not revealing to much so does not look to perogative. In another scene of the the video performance shots are taken of Pixee walking down the road, a clear straight road, Pixie dancing alone on the roof and sat in the car whilst its raining. These shots contain a lot of close ups to show her emotion, long shots and mid shots to show Pixee dancing and to still capture the emotion in her face.
Extreme close ups are used throughout the video of hands and props such as the mobile phone. This looks effective as it gives the audience a better idea of whats going on in the scene and gives these objects an idea of importance at the points in the video when they are shown.
http://www.youtube.com/watch?v=OvRDJe5a51g&feature=player_detailpage#t=3s
Pixee lott is a young singer who works mostly in the genre 'Pop & Hip Hop'. All of her songs are very catchy, with an upbeat feel to them. The video contains a catchy dance rountine which continues throughout her whole video, with many long shots of Pixee and her back up dancers dancing to show body shots and show clear shots of the dance rountine. The video does not just contain shots of them all dancing, it tells a story so the camera uses a variety of shots and swifts from shot to shot. By using long body shots it helps to show off the costume that Pixee is wearing, it involves her wearing her trademark high waisted shorts that show off her image. It helps to fit in with the image that she wants to get across to her target audience as being sexy by showing skin, such as her legs but in a subtle way and still showing she is sending across a positive image and now showing to much skin or revealing to much. Her trademark shorts are keeping up with the fashion, as she wants to come across as stylish to her target audience and appeal to them as this is mainly young girls age 5 - 20 as Pixee is also in this age group.
As well as using long shots, the video also includes a number of mid shots mostly focusing on Pixee to show her connecting with the camera and her audience, mid shots are also used on small details such as on her costume and dancers footwork, this is a very simple yet effective technique they have used.
The dance rountine was set on a roof of a tower building. With the rountine being filmed outdoors it makes the dance look a lot more interesting and appealing. The camera also goes into a pan shot of the dancers to show off their rountine and costumes, it looks very effective as you are able to clearly see what they are doing and whether the dance works well with the song. The music video contains a narrative story that fits in well with the song lyrics and has performance cuts put in to make the video look more interesting to watch. The way that the video brings Pixee across is a very positive image as she looks trendy and is not revealing to much so does not look to perogative. In another scene of the the video performance shots are taken of Pixee walking down the road, a clear straight road, Pixie dancing alone on the roof and sat in the car whilst its raining. These shots contain a lot of close ups to show her emotion, long shots and mid shots to show Pixee dancing and to still capture the emotion in her face.
Extreme close ups are used throughout the video of hands and props such as the mobile phone. This looks effective as it gives the audience a better idea of whats going on in the scene and gives these objects an idea of importance at the points in the video when they are shown.
Ideas for album cover
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These are previous 'The Saturdays' album covers that me and my group could recreate. Many include a plain black background which we could do in the photography part of our school with a little bit of editing or photoshop.
The bold writing can easily be done. I particulary like the way they have wrote their band name in the sand, I think it looks very effective and this could be an idea that our group can recreate and add in to our ideas to change it a little.
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