Comparing 'The Sundays' to 'The Saturdays'!

Both images are advertisements for a song, as you can see they both follow similar conventions including the bold titles and darker backgrounds yet some conventions have been challenged to make them different and unique.
We wanted to follow a similar image of branding and advertising that The Saturdays do in order to bring across that Feminine provocotive look in their advertisements to draw a larger audience to our product. As you can see from both images a lot of time has been spent making the girls look good because then this will make them look eye catching so it grabs the audiences attention and has them hooked on the image so they will explore into looking at the product.

Branding our group.

Brand indentity is a very important section to do when it comes to advertising new or existing artists because this is how your audience will recognise the artist and the image they are trying to bring across. Me and my group researched into existing artists and decided to produce a girl band that followed a similar brand image to 'The Saturdays'. When you look at or hear of the Saturdays words such as 'girly, provocotive, young and sexy' instantly pop into mind because of the outifts they wear and the brand identity they have produced.

As a group we wanted to create a brand identity similar to The Saturdays as I feel as though we accomplished this and produced an effective combination. We created our brand image and identity through our costumes, feminine image and poses in picutres. We posted a status on facebook asking what words pop to mind when you see an image of 'The Sundays' as these are the results we got; Sexy, Fun, Young and Feminine.

We were very happy with the results we recieved from our target audience because it showed us that all the hard work and time we put into branding our image payed off and we produced a practical that we are all proud of!

Screenshots of youtube page!

We used 'Youtube' to upload and advertise our music video because its a large website that recieves million of views each and every day. This site is used for people to upload videos and unsigned artists to get recognised by posting videos of their talent!

By using new media technologies in the construction and research, evaluation and planning stages was really important because we wanted to get as much detail as we possibly could into our video. Researching the different conventions that were included in a music video was another important section, but also looking in more depth at CD covers and advertisement posters that came along with it as a package was important for us to succed in because we wanted to make the product clear to our audience and that had continuity in all areas. This was where youtube became perfect for us to do this as it allowed us to research into existing media products to gain more knowledge and ideas.

The Final Video!!

I can't upload the final video onto my blog but heres a link to another member of my groups blog to the video!
www.youtube.com/watch?v=h85ssM2AMwY - here is the youtube link that links you directly to our music video that has been uploaded to youtube so everyone can access it!

Finished Ancilary Task.

This is our finished anciliary task of a magazine advertisement advertising 'The Sundays'. Using photoshop we were able to edit the last girl into the picture and make it look professional. The theme of the photo was to dress up as an occupation of 'work' so it followed the same theme as our song. I think as a group we accommplished this and with us each wearing a different outift it makes the advertisement stand out and look more eye catching.
Conventionally girl bands and artists tend to look more pervogative in their advertisments by revealing a little more skin and having there hair and make up done. In some advertisments they also have each singer on a different levels of standing or sitting to make the image more eye catching.
I think overall that our anciliary task turned out as we expected because we kept the original idea and although we had a few things go wrong when producing it we stuck it out and through the use of editing software such as photoshop we ended up with our final piece we each memeber of the group was happy with.

Evaluation - How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout producing my A2 practical production piece me and my group had to use many media technologies in order to produce a good effective music video.
Firstly, the planning stage involved using key conventions that would appeal to our target audience and make the genre of our music video stand out and be easily recognisable. In order for this to happen we had to research into existing media products using the Internet as our main resource to access sites such as 'Youtube.com'. The Internet came in very handy and it allowed us to research more information about the band (The Saturdays) in a lot more detail using sites such as 'Google.com' in our researching stage. The use of the Internet was extremely useful because it allowed us as a group to see and analyse the clear conventions that are typically found in a pop genre music video. It also helped us to see what kind of images The Saturdays and other girl bands bring across to their target audience, such as using bright colours to stand out but feminine revealing images to bring across a seductive female image.
Photoshop and the editing software was a main resource that me and my group used throughout the process of producing our music video and anciliary tasks. Photoshop allowed us to edit and improve the layout of our images. By using this software it allowed us to adjust the brightness, contract, size and position etc of our images to make them look more professional and appealing. This was the software that we used to create our CD cover and magazine advertisement as it allowed us to add in text, change font styles and colours and adjust the size of the font in order for it to follow the codes and conventions of existing CD covers and magazine advertisements. As a group we found using photoshop was a easy and very effective resource to use because it was less time consuming and gave us the freedom to be creative with our work. Another resource we used was the editing software which allowed us to add in special effects to our music video such as slow motion and zoom. This software also allowed us to improve the continuity of our video and create a smooth flowing video when cutting from shot to shot. The editing software was also a resource that allowed us to be very creative with our music video, by adding in different effects it spices up the video and makes it more interesting and appealing for our audience to watch.
Social networking sites such as 'Facebook.com' and 'Myspace.com' and also 'Youtube.com' have been very useful during the evaluation stage of our practical because it allowed us to gain audience feedback about both our main practical and anciliary tasks. By gaining audience feedback it allowed me and my group to look in depth at any areas that needed improving or tweaking. By having the freedom to upload our work so quickly onto sites such as youtube and facebook and recieve instant comments from a large group of people was very useful when producing our music video as it allowed us to recieve ideas and opinions about our work. We expressed our ideas on facebook to recieve audience feedback on what they thought about our ideas and if we could do anything to our work to improve it to make more appealing. This was definitely a good and very useful idea to do because the feedback we recieve helped us to improve our work to the best standard we possibly could as a group.

Evaluation - What have you learnt from your audience feedback?

Through creating a group on facebook, which is a large social networking site that is used by millions of people it allowed me and my group to gain some positive and negative audience feedback. By creating this group it allowed people to access our work and give us comments on our videos and photos so we could see if there was any areas that needed to be improved. The audience is who your appealing to so by getting feedback from them it helps you to adjust your product to their wants and needs and by keeping them updated on your progress it makes them feel more involved and that you are going to take their comments into consideration.

Creating a facebook group was very useful because if we had ideas that we werent to sure about we could upload the idea onto our facebook group and have our audience give us their advice or what to do. Also it ensured us that if there were any ideas that needed to be improved on or develop any ideas that weren't as strong we would be able to find a solution. We wanted our video to be appealing and interesting to watch so we concentrated alot on making sure our audience was happy with our ideas and kept them updated every step of the way.
Also we uploaded our video onto youtube because its a large site used by millions of people each day so we thought that would be a good way to gain more audience feedback. This allowed a wider range of people to view our video.

We receieved feedback saying we needed to add more narrative into our video as our audience thought it made the video more exciting to watch, so we took this into consideration and added a lot more narrative into our music video whiolst creating a good balance of narrative and performance shots. By getting audience feedback it helped us a group to progress and develop our music video to a high standard and that our audience would be happy to watch.
Audience feedback is a very important section to consider, its quite time consuming but is worth it because it helps you get feedback on your ideas and thoughts.


Through using sites such as facebook and youtube to find out our audience feedback we made some specific changes to our practical including; re filming shots of us all performing the dance rountine because we got feedback saying they were too dark, locations; we got told to use a variety of locations and keep the lighting quite bright so the girls stand out and the audiene are drawn straight into looking at them rather than the surroundings. Audience feedback was definitly a stage that we needed to take time on and make sure we took the feedback in and done the changes in order for our practical to be successful and appeal to our audience.

Evaluation - How effective is the combination of your main product & your anciliary tasks?

Balancing producing our main task along with our ancilary tasks was a struggle but me and my group got there in the end. The combination of our main task and ancilary tasks has been very effective and the original ideas we thought of changed as we started to create our main and anciliary tasks.
Firstly with our CD cover as a group we came up with the idea to each of us on chair doing a certain pose and having each girl wearing a different bright colour so the girls would be assosicated with their own colour. This idea is very similar to one of 'The Saturdays' CD covers as they have been recognised in their photoshoots, videos and CD covers by a wearing a certain colour. As a group we felt this idea would be very effective and the when it was done we thought it would look very interesting and eye catching to draw a larger audience into our products. We felt this idea fits in with the typical conventions of a Pop CD cover because of the use of bright colours, it comes across as a very feminine idea and it represents the girl band in a very positive way.
The next stage was then to create a booklet to go inside our CD cover basically introducing the girls in more detail and getting to know a little more about each individual girl. In the booklet we included pictures of the band and our song lyrics. We had a picture of each girl with the lyrics to the part of the song they sing photoshoped on next to them. This looked very effective as we made sure we took each photo of the girls in the same location but each doing a different pose and wearing different outfits so there personality could be reflected through their clothing and posture.
The second Anciliary task we were creating was a magazine advertisement of our new song 'Work'. The idea for this task was very creative, we decided that because our song was called work that we each girl should dress up in well known obvious job occupations such as a doctor, receptionist, life guard, police officer and a builder, whilst adding their own feminine touch to the outfit to keep the girls coming across as girly, sexy and feminine. This made the poster look very appealing and interesting because the costumes related to the name of the song therefore it makes it easily recognisable. The use of bright colours and exaggerated poses also helped to draw in a large audience because it made the girls stand out and look eye catching whilst we used a plain black background. The poster also helped us to represent our narrative message 'Girl Power' that we reflected in our music video, as it shows the band in a dominant position and shows they have authority. Being able to reflect our narrative message through our main and anciliary tasks was a major concept me and my group wanted to accomplish because without narrative the video would have no meaning and would be seen as plain and boring.
Lastly, our main taks which was to produce the music video turnt out to be very effective because we included many codes and conventions of a typical Pop styled music video but we challenged them also by adding in our own ideas to make it more appealing and attract a larger audience. We used a variety of locations throughout the music video to keep it looking interesting and some of the locations are what you would expect to see if you were watching a Pop music video. We used a variety of different camera shots, angles and movements throughout the whole video to keep it looking interesting and in some areas to create suspense. When it came to editing the final video we used some special effects such as 'Slow Motion', 'Reverse Shot' and 'Zooming' this was to keep the video eye catching and interesting to watch. Without any effects the video would have been very plain so it was a good idea for us to add some effects. We also added some narrative shots into the video which is a typical convention of pop videos as we wanted to reflect our narrative message 'Girl Band' in a fun creative way. Once again this was to make the video more entertaining and to draw a large audience into watching our product as you have a story to watch as well as watching performance shots of the girls dancing.
In conclusion I think that the combination of our main task and anciliary tasks turnt out to be very effective and we did a good job of making sure we balanced this out and spent enough time producing them to the highest standard we possibly could.

Evaluation - In what ways does your media product use, develop and challenge forms and conventions of real media products?

For our A2 practical we came to the decision to produce a music video that followed the genre 'Pop' and followed similar codes and conventions of the girl band 'The Saturdays' using their song 'Work'. To ensure that our music video followed similar conventions of a typical 'Pop' music video we had to do a lot of research into existing media products using sites such as 'Youtube' watching videos of girl bands including Girls Aloud and The Spice Girls.

By using the internet as a main resource to do research into existing media products we found there was certain codes and conventions that we needed to follow to ensure that our music reflected our chosen genre in a effective way. The outfits that the girls wear in the video are quite feminine, girly and slightly revealing which is very common for female bands and artists. They want to have a sex appeal in order to attract a wider audience of both genders. *IMAGES*
Another convention we have followed is having a narrative message reflected in our music video. Just like female bands such as 'The Spice Girls' and 'The Saturdays' we decided to follow this convention and reflect the message 'Girl Power' in our music video through using a variety of different camera shots, angles and locations. In order to reflect this message in our video we included many narrative shots to show the girls as being dominant and in control of their lifes and relationships. By having the girls being reflected as being stronger than the boys it shows they are taunting and teasing them reflecting them as being strong and powerful.

We just a variety of locations in our music video to keep the music video appealing and interesting to watch. The locations we chose were very conventional including using a white backdrop, outside areas, dance studio and props such as outside stairs. We performed the dance rountine scene in the dance studio because the lighting was good and there was a lot of open space to use. For the single shots we used a white backdrop so the girls and there outfits would stand out and be the main attraction. We also used a shot of one of the girls outside on a set of steps that was similar to the original video 'Work'.

There were many conventions that needed to be followed when it came to producing a music video as well as making sure costumes, locations and narrative messages were included. After researching into many existing media products we noticed a similar pattern that they all include a catchy dance rountine. We decided as a group to follow this convention and include a dance rountine in our music video because we felt it made the video more appealing and interesting for our audience to watch. As a group we decided to lay our dance rountine out in a similar formation to 'The Saturdays' dance rountines that they follow in their music videos. By following a similar formation it made the dance rountine look very effective.

Evaluation - The use of media technology in my pre production stage.

In my pre production stage media technology became a very useful resource to use because it allowed me to use resoures such as Web 2.0, youtube.com and google to find out information. During my pre production stage me and my group needed to do a lot of research into existing bands such as 'The Saturdays' and 'Girls Aloud' using large websites such as 'Youtube.com'. By using large sites such as youtube it allowed me and my group to see the typical conventions that are followed when producing a music video that followed the same genre as us and this helped us to produce ideas and what conventions we could challenge in order to make our music video as successful as we possibly could.
When it came to the planning stage of our practical we used a site called 'Blogspot.com' to record our ideas and thoughts. This site allowed us to communicate with the other members of our group and interact with our audience to gain some audience feedback. Using blogspot to keep record of our ideas and thoughts, communicate and share research was an effective way to keep track of our progress because it allows us to post as many posts as we want to and upload all of our work onto the site so its all in one place and things don't go missing.

Target Audience/Audience Feedback Questionnaire.

Audience feedback has played a major role in the production of creating our music video so in order to find out reliable information from our audience we created a facebook group to allow our target audience to keep them up to date on our progress.
We then used a document called 'Google Docs' to create a questionnaire to gain audience feedback. The Questionnaire uses a variety of closed and open questions to allow our audience to add comments and give us their thoughts and feedback.

Audience feedback questionnaire.

Me and my group decided to create a questionnaire asking a few questions of what our audience thought about our final product, here is the questionnaire and the results we recieved!;

Questionnaire:
1.) Do you think the overall product was a success? please circle your answer.
yes no 95% circled yes.

2.) Do you think the length of the video was long enough? circle your answer.
yes no 100% circled yes.

3.) When you see an image of The Sundays what is the first few words that in your head?
.................................................................................................
we recieved a variety of answers; sexy, young, fun, feminine.

4.) Do you think their was enough narrative in the video? circle your answer.
yes no 80% circled yes.

5.) Would you say that The Sundays have built a good brand identity? circle your answer.
yes no if you selected no what could they have done differently when branding their image .................................................................

100% circled yes.

6.) Lastly, If The Sundays were to produce another video would you want to watch it?
yes no 85% circled yes.

As you can see we only produced a short questionnaire for our audience to fill out after they watched our music video that was posted on several places including youtube and facebook to gain some audience feedback. Although one improvement we could set ourselves to do next time would be to add in more open questions to allow our audience to write down in more detail their thoughts and opinions so we would have had more solid audience feedback.

Evaluation Planning.

The evaluation of my A2 practical production will require a lot of planning and will be very time consuming so here is a plan i created to make sure i follow and complete my evaluation to the highest standard i possibly can.

Audience feedback - create a questionnaire that will be posted on our facebook group page and blog.
Video - create a video of people analysing our work, progress and changes, then afterwards have them fill out the questionnaire and upload the results.

Answer the following questions with the help of audience feedback;

• In what ways does your media product use, develop or challenge the codes and conventions of real media products?


• How effective is the combination of your main product and the ancilary tasks?


• What have you learnt from your audience feedback?


• How did you use your new media technologies in the construction and research, planning and evaluation stages of your project? - i.e. facebook, google docs, web 2.0, storyboarding in scribd and research on youtube. Then relate this back to the question and evaluate how this helped you.

The next stage will be to include a summary of how our idea changed throughout producing my A2 practical. Including evaluating the changes we made to our blogs, facebook page, plans and research.

Critically analyse ancilary tasks and the final video, use of video/sound!

- What went well?

- EBI?

- What we were to do if we carried on in the film industry..

- How it compared to the original idea

- Influence

Evaluate editing. What went well and what we could have done differently.

Evaluate time keeping and team work, each others roles etc.

Final Overall summary.

This is a photoshop document with all of our finished images for the cd cover and booklet inside. One of the girls from my group edited the images using photoshop but all of us as a group contributed to editing some of the photos although one of the members of the group edited a lot of the images due to her having the most experience with photoshop. A lot of bright colors and bold fonts were used to make the images stand out and have the focus been drawn to the girls rather than the background.
I think by having each girl having their own individual color it makes the booklet and cover look more appealing and recognisiable as the audience will relate that certain girl.

narrative section.

after reviewing our rough cut me and my group came to the decision that we needed to add in more narrative shots to make the music video have a meaning and become more interesting and appealing for our audience to watch. Without narrative the music video is very dull and boring so we tried to add in as many narrative shots as possible, cutting back and forth from our dance rountine and single shots so narrative is included from start to finish in the video.
The message we are trying to reflect in the video is 'Girl Power'. By using close up and mid shots of a boy being surrounded by girls and being fed items of food that have had salt or spices added to it to reflect the message in a fun and creative way.
we wanted to show the message in a fun entertaining way and not have the audience thinking ' i know whats coming next' kinda feeling that you assume when watching most music videos. So as a group we decided to be really creative about the way we reflected the message in our music video. We decided to go and find a guy from our school to use in our video. The whole aim is to convey the message 'Girl power' in a strong yet entertaing way. Were going to tie him up on a chair and have him blindfolded so he doesn't know whats happening and have the girls surrounding him force feeding him different items of food each with a twist to them, such as switching the labels that may say jam or chocolate and adding chili powder or disgusting things to the food and make him eat it to see his reaction! this makes us look like we have a lot of power and no guys can mess with girls!

audience feedback.

After producing the rough cut of our music video and uploading the video onto our facebook group to gain audience feedback from a variety of age groups and showing our class mates, we gained a lot of positive audience feedback. We recieved comments about certain shots and sections of the music video could do with a little bit of improvement to help us create a high quality music video. Some of the comments on improvment we recieved included; making the lip singing more in time and adjusting the brightness of certain shots, also using more editing such as cutting back and forth between shots more to make the music video more interesting and keep our audience drawn into watching.
Many of our locations that we chose to use when taking pictures or filming scenes mainly included a white background which seemed quite boring so we needed to mix up the locations more often and to add in more narrative shots to keep our music video interesting.
We received many positive comments on our rough cut, the comments included the audience giving us positive feedback on our dance routine saying that it was interesting to watch and the transactions between the shots were fluid and we used a variety to keep the music video interesting throughout the whole video.
From reviewing the comments we recieved this then allowed me and my group to take the next stage in our practical production and focus on producing the final cut of our music video.

The Final Video.

Final rough cut.

Using a software called 'I movie' on the Apple macs me and my group created a final rough cut of our music video so we could see what the final video would look like. We used a variety of different shots to create suspense and draw the audience into watching.

After posting the video onto each of our blogs we are going to upload it to our Face book page to get some audience feedback.

Risk Assessment number 2.

When doing our photoshoot we will need to be aware of the risks involved when doing this. Risks involved when doing our photoshoot could include:
- If we have any wires on the floor that we are using we need to make sure that no one trips over them and inguries themselves.
- If weare taking photos outside we need to make sure we bring a umbrella to cover the equipment and ourselves from the rain.

We need to be aware of risks and do as much as we can to lower the risk of ourselves and others getting hurt by taking precautions.

Stereotypes.

What different groups of people do you have in your genre?
The genre that me and my group are following to create our music video is 'Pop' and involves young women singing, dancing around dressed quite provoctively. The genre involves the girls in the music video looking sexy and seductive, although in the genre it does not only involve using women by male characters can also be used to represent the 'Pop' genre. In this genre when using male characters to respresent the genre by having the male characters looking quite attractive, clean looking and stylish.

What are the common stereotypes?
The common stereotypes of girl bands are girls dressed very stylish and trendy clothing and wearing a lot of make up. In the media today we see a lot of news and stories about girl bands doing bad things or getting in trouble. Girl bands such as 'Girls Aloud' and 'The Saturdays' have been seen to be quite troublesome but are conventionally very good dancers. All the female and male artists in this convention seemed to be very well groomed, always being up to date on the fashion and wearing a lot of designer clothing.
However, in their photoshoots or in their music videos they can be airbrushed which gives a false perception of who they are and how they truely look.

Are they traditional or modern respresentations?
In the meida, it is a traditional representation in the media of females more so than males, because women were seen as 'House wifes'. This meant women having to stay at home, keep the house clean, cook and look after the husband as well as their house. However, over a long period of time the typical image of a women has changed, this is due to the moving of the times where women now dress showing a lot more flesh and look more provoctive rather than covered up.
The Pop era was that ultimately in the 90's where bands such as 'The Spice Girls' and 'Steps' were created and made a huge hit and the image of women began to change. This was a turning point for the media as women where seen from a different perspecitve.

Advertisement in a magazine photograph.

Here you see two images, the one on the left of the page is the orignal photograph, and the one on the right is our edited final photograph.
We decided on the idea of having a plain black background to make our outfits and the girls stand out and be the attraction of the adverisement. The advertisment is mainly the girl band posing in different outfits each pulling a different facial expression. We are planning on having large bold writing at the top and bottom of the page and adding a few more things to the image to make it stand out and eye catching.
The girls are promoting their new single 'Work' by wearing your typical work outfits simply by making them look more stylish and glam as they need to appeal to a large audience. The image they are trying to bring across is young, stylish, sexy yet feminine.
I think that this image works well because of the different contrasts in colours of the outfits and the black background really helps to make their outfits and the girls stand out.

Advertisement in a magazine.

As part of our ancilary task we have to create an advertisement to appear in a magazine advertising our new song/ product. The advertisement has to be appealing, catchy and include a clear message of the product we are tring to advertise.
As a group we came up with the idea of having each of the members of the band in a different costume to respresnt our song 'Work'. By having the girls dressed up in their work outfits to represent our song we thought would be a creative idea and would show to our audience that we are creative and unique to other existing girl bands. The costumes we have choosen are; A receptionist, a policewomen, lifeguard and a builder.
We wanted the outfits to be suitable yet still give that femine, sexy and stylish look to them.

Our Facebook Group.

By creating a group on a large social networking site such as facebook was a good way to get audience feedback and keep all our work together because it means that a wide variety of people are allowed to view, comment and like our work and give us feedback on improvements.
The facebook group has been a major help for us to get audience feedback, it enables us to get our audience involved and keep them up to date on our project.
Audience feedback is very important when producing a product because the product has to appeal and be aimed at them, so to have a website/ group where an audience can go and leave them thoughts wants helps them to express to us what we need to include in our product to satisfy their wants and needs.

Shooting Schedules.

As a group we have all decided to do photoshoots and shoot parts of the music video every week, preferbly on a Friday. We start taking pictures, creating designs and setting ourselves a plan on when we were going to finish our music video. Our shooting schedules for each week vary depending on if all of the members of our group as free.
Our next shoot for filming and photographs is; 'Friday 4th March 2011' during this time we are going to make sure our ancilary task is complete, most of the footage is done and focus mainly on editing our final footage to make sure we complete our practical on time and to the highest standard.

Understanding of Branding.

Branding delivers a message about a product easily and helps to create customer loyalty. This is important when creating our music video because we want to bring across a positive brand image to our audience in order to draw them into watching and liking our products that we create. By branding our girl band 'The Sunday's' effectively it will show our audience a positive image of our product and girl band drawing them into our work.
We created a logo called 'Rouge Records'. In order to show our logo throughout our project is to display the brand logo somewhere on either our posters, cd cover or photoshoots to advertise our logo. Our logo is associated with our band so when our audience see the logo they will instantly relate it to our band 'The Sundays'. This allows our band to become more known to a wider audience.

Costume Shoots.

The first image which displays one of our band members as a 'Builder' is for our ancilary task. We are planning on producing a photoshoot where each band member is dressed up as a different career to represent the title of our song 'Work'. The photos are going to be on a advertisement poster to attract our target audience.
The career's we have chosen to do are; policewomen, lifeguard, receptionist, builder and doctor/nurse.

The second image which includes one of our band memebrs in a simple black dress which has an added detail on it so the dress looks more appealing.
We chose to have each band member wearing black so we all matched eachother and looked more like a band because were matching. The outfits we chose are Sleak and sexy so it brings across the sexy and fashionable image we wanted to bring across to our audience.
We have decided to use the black outfits for our dance routine in our music video because it shows unity and makes us look more like a band because we are all wearing the same/ similar outfits.

The final image is the third outfit change we are going to do in our music video. We wanted each band member to wear a coloured outfit or dress because it stands out and is more appealing. By having a coloured outfit it shows a constrast to the black clothing we are wearing in parts of the music video and looks more interesting rather than using a bland colour throughout the whole music video.

Costume Plan.

Throughout our whole music video me and my group will be wearing a number of different outfits, some including black dresses to bring across a sexy yet sufisticated image, some colourful outfits to add a little color to our video and some neutral clothing for our photoshoots to make our makeup and hair stand out to the audience more.
We have three outfit changes throughout our whole music video. One of our outfits includes; a black dress, a coloured outfit for different scenes and a neutral outfit with bright lipstick when shooting the scene where we are shooting a male character.
Each outfit will show individuality to each member of the group, this gives each girl a indivdual taste and image to be known by, such as each member of the girls from 'The Saturdays' are known by colours because in their music video 'Up' each girl was wearing a different colors so viewers associate a color with a particular band member.

Allocation of Roles.

Everyone;
- performing in the music video as a band member
- film certain camera shots & movements
- editing part of the music video

Nicole Williams;
- created the facebook page to get audience feedback
- getting audience feedback

Daisy Flynn;
- Worked on anciliary and genre research

Izi Jordan-Mellersh;
- design for anciliary task

Stephanie Purvis;
- Created storyboard

This is our rough cut of editing and seeing how different shot types, movement and angles can work together in order to make our final piece look creative and appealing to our target audience.
We have also posted this onto our facebook page so we can get some audience feedback from it.

Audience.

Audience is a very important concept to consider when producing a music video or film because these are the people who are going to be watching your product so you need to make sure it is produced to attract them and suit their needs. Through creating a facebook page to get audience feedback and thoughts on, and research into existing media we began to see that our target audience for the genre 'Pop' would range from 13 years+, possibly anything up to 30 or 40 years old because pop is a genre that any age could listen to or be attracted to.
Our music video which follows a similar image to 'The Saturdays' is focused on attracting teenage girls, because the band of girls are seen as role models for a younger audience yet they still bring across a sufisticated image to appeal to an older audience to.
The band of girls in our music video come across as into fashion, they were make-up, have their hair done and young teenage girls want to have their image and style and possibly look up to girls like these, due to the style and image they reflect.

Audience feedback:
When an audience finishes watching our music video we want them to have a positive image of the girl band no matter what age group they are. We want them to come across as stylish and trendy to young and older males and females.
Through watching our music video we want the audience to be able to relate to the message we are trying to bring across and to have a positive image of the girl band and not think they are to provoctive or a bad image to be reflecting to teenagers. In order to make sure the image we bring across is a good positive image we are going to make sure that our video is suitable for all age groups and the girls of the band are just normal teenage girls wanting to be seen as role models to an audience. We want the audience to feel as though they could be the ones dancing in a music video and attracting attention from the opposite sex, and enable them to have our message ('Girl power') really stand out to them.
The aim of our music video is to attract a variety of viewers from all ages and we want them to feel as though they can get up and dance along to our music video. We want to feel that our dance rountine is accessable for everyone to dance along to and are able to learn, so they do not feel complex to copy, or if it was a younger audience watching we want them to feel as though they could use our dance rountine as a template to create their own.

Audience Engagement:
Audience engagement is very important when producing our music video, but in order for us to engage with them we must keep them drawn in and entertained by our choreography, outfits, mise en scene and image. To make sure we keep them drawn into watching we need to make sure that not all of our scenes use the same camera shots or seem long and continuous, we need to change camera angles and movements to create suspence and make the shots look more appealing by using a variety. By including a lot of visual light and different camera angles and movements it will make our music video more interesting to watch.
The music we are using for our music video is quite upbeat and catchy. This means that our music video and dance rountines need to follow a similar pattern with being catchy so it fits in with the song and follows the tempo.

Teacher Feedback.

Although we already had an idea of what image and genre music video me and my group were going to create and decided to follow a similar image to 'The Saturdays' we needed to get some teacher feedback on our ideas and see where improvements could be made.
The feedback we had included:
1) To look into a few more similar artists and their music videos, such as; The Spice Girls because in a their music videos they betray the message of 'Girl Power' and show how girls are equal to men. Me and my group wanted to bring across a similar message in our music video.
Other artists we found similar to the message and image we wanted to bring across which our teacher suggested we looked at in more detail in videos produced by Girls Aloud and The Sugarbabes.

2) Not focusing so much on location and resources and making sure we concentrated on;
- mise en scene
- editing
- Camera angles/movement/shot

Ancilary Plan.

This is the final design for our poster that is going to be featured as an advertisment in a magazine to promote 'The Sunday's' new album which is called 'Exculsive!'.
As a group we all agreed that we wanted the poster to bright colourful and represent the girl group well bringing across a positive message to our target audience. The Poster is very brightly colored with a sweet related theme because our band name is 'Sunday' and that is related to an ice cream sundae, just spelt differently changing the Y and E.
The theme is very effective and unique. By having picutres of ice cream sundaes, cupcakes, fruit and balloons it makes the poster look eye catching.
The idea of us each holding a different colored ice cream gives the girls a particulr colored that the audience can link them with, I.e one of the girls being known for always wearing or holding a item that is the same color.
By having a sweet realted theme and using a lot of bright colors on the poster it gives the band a cheeky, cheerful and bubbly image. This would particulary appeal to our target audience and give us differentiality from your typical Pop genre girl band.

Risk Assessment.

When shooting our music video there are going to be a number of risks involved in doing this. Firstly, when we are shooting our scene on the zebra crossing we are going to have to take extra care and keep a look out and make sure we check for cars driving down the road.
The weather would also be a risk for me and my group when filming as we would need to protect the equipment from water getting inside it and breaking them, but also we would need to protect ourselves. We would make sure it wouldn't get damaged by taking umbrella's with us to cover the equipment and ourselves from the rain. It could also become quite slippery if it rains so we would have to be careful that we don't slip over or ingure ourselves or drop the equipment.
The risk of tripping over parts of equipment in general would be another risk for me and group that we need to be aware of, this could include; the lights in the photography studio, loose or extra wires and leads we have with us.
If we are charging the camera whilst were filming we would need to make sure no body trips over the wire and make it obvious that the wire is there and people need to be careful when stepping near it, to make sure they don't trip and ingure themselves. To make the wire look obvious to others we would need to have someone stood there holding the wire.
Also me and my group filmed in a set of stairs outside. There would be a number of risks involved when filming outside including; we could trip up or down the stairs and because they are concrete stairs it could result in a serious injury. We need to be careful and have make sure we do all we can in order to prevent any damages or injuries.

Anciliary Research.

These images are from the campain 'Got Milk' that is widely shown in many magazines using celeberties to resprent the campaign.


They use many famous celeberties to advertise their milk by wearing a milk moustache that draws an audience into the product they are trying to advertise, and because they are using famous/ well known people it draws the audience into the advert.
I think by using celeberties it is very effective and altogether is a very successful campaign that has attracted a large audience because it is recognised by alot of people and you instantly see what product they are trying to advertise.
Me and my group thought this would be a good idea to consider when designing our advertisement for our new band 'Exculsive'. Instead of advertising the product 'Milk' like the campaign does we thought we would use a similar idea to advertise our song 'Work'. The idea we came up with was to have each girl dressed up in a work outfit such as a receptionist, builder, or policewomen to resprent everyday jobs yet still bring across the message of our new song. Therefore each career and outfit the girls are wearing would relate back to our song and the audience would become familar with the name of our new song.
Our idea is similar to the 'Got Milk' campaign and was inspired by this advertisement because they made their images relate back to their logo in a humurous way and this is the idea we wanted to advertise to draw in our target audience.

Existing Media.

This is a CD cover of 'The Saturday's' album that me and my group found appealing and wanted to focus our CD cover idea with a similar theme. Instead of holding our album cover name on magazines and having each girl holding one we came up with the creative idea to paint the letters on each girl's hand and have the album name shown that way. This image gave us some inspiration to come up with this idea and links us to the band we chose to use to base our song and some ideas on.
As a group we decided to challenge some of the typical conventions you see on this CD cover. Some of the typical conventions we are choosing to challenege are; our outifts may not be as colourful because we have decided to give the girls a edgy rock chick look to them rather than the typical feminine image you would usually see.
By going for a more edgy rock chick look for our girl band we thought it would make our music video and girl band more interesting and appealing. Although we've chose to bring across this type of image we are still going to follow some of the typical conventions by having the girls still looking happy, feminine and seductive. By rather than have them looking innocent and similar to the usual girl band's a audience would expect to see we've decided to take a different approach and challenge the conventions to 'Rock Chick' so the audience will be more drawn into our music video because this is not done often by many artists.

Genre.

The concept of Genre is important when looking into and producing media texts because it makes you look at the codes and conventions used in order to create the genre and the techniques used to make the genre effective. The concept of genre was very useful in helping me and my group to understand the codes and coventions our chosen genre follow so we could create our music video. We decided to challenge some of the typical conventions so it would make our music video more interesting.
Rick Altman disagrees with this concept as he thought that if you follow the typical conventions of a genre everything becomes predictive, viewers will know what to expect and viewers become passive voyeurs meaning that genres are therefore restrictive. Whereas, Andrew Goodwin had a theory which was 'music videos are simply an extention of the lyrics' this theory related to our project because the lyrics of a song tell a story and the video an artist produces is usually about what the story of the song is trying to tell. This is done by acting out the narrative of the story in the video.
Our music video fits in with other music videos as we stuck to using some of the typical conventions of a 'Pop' genre music video and still involves a lot of the elements you would typically see a girl band doing. For example; having a dance rountine in their music video.

This is the final design for our CD cover. After researching into existing media using resources such as the Internet we looked at existing CD covers to create a design for our front cover.

The idea is that each girl poses in a different way with our album name 'EXCULSIVE' painted on our hands, two letters per person in bold black paint. We chose to use the colour black for the paint for the title of the album would look obvious yet appealing to our target audience.

I think that this is a very effective idea because it shows creativity and keeps the CD cover looking effective and appealing.

Genre Theory.

''Media texts rely on audience knowledge of generic codes and conventions in order for them to create meaning.'' Explain how you have used or subverted generic conventions in one of your production pieces.

Question 1: How useful is the concept of genre in understanding your work?
Genre is a set of groups which any meduim may be classified. The codes and conventions of a genre are very important toi follow as they reflect what the genre is about. I think that genre is a very essentional sector to consider when producing a project, because it then the audience can get in the state of mind for the type of film/ music video you are creating. In my A2 production I researched alot into my chosen genre which was 'Pop', by looking in depth at what they would include in order to reflect the genre and estabilish the codes and conventions.
The concept of genre in understanding a piece of work was very useful because it came in handy when I was producing my A2 practical, the aim was to produce a music video that followed a particular genre. The genre me and my group selected was 'Pop' and the song was 'Work' By the Saturdays. The concept of genre in understanding my piece of work as it allowed me to research into similar pieces of work that used the same genre.
Rick Altman disagreed and thought that the concept of genre reduced the artistic ability of a producer as audience will know what to expect when the film/music video has been labelled by a certain genre. Although other theorists had different views, one which I agreed with the most was Richard Maltby as he thought the success relies on predictable elements with slight variation.
In conclusion, I think that genre is the most important element because it helps you predict what the audience is expecting and helps you to create an idea of what the audience would want to see in your project.

Question 2: How can genre be used to understand music videos, and how is this different to genre and (thriller) films?
Genre is an effective technique that catergorises products into a sector, i.e. cheesy music videos would be classed as 'Pop Genre'.